Created with TBWA\Chiat\Day LA, the national campaign shows how small businesses go from prompt to progress: turning a prompt into marketing that runs everywhere, automatically, backed by the AI tools now live across the platform

Constant Contact launched “Great Needs Great,” its most ambitious brand campaign to date and the clearest signal yet of the company’s transformation from a small business marketing software provider into the AI partner for small business growth. Developed with creative agency TBWA\Chiat\Day LA, the national campaign spans television, streaming audio, digital video, social and is grounded in the AI capabilities Constant Contact recently brought to market.

Eighty-four percent of consumers agree that they have better shopping experiences at small businesses, according to Constant Contact’s latest data, but the small businesses that are so critical to their communities often go unseen. However, that gap is closing fast as companies leverage AI-powered platforms like Constant Contact for their email and social media marketing. AI adoption among U.S. small businesses has surged from 26% in 2023 to 87% in 2026, the company’s latest data also showed.

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“Small business owners have trusted Constant Contact to help them get seen by their customers,” said Frank Vella, Chief Executive Officer of Constant Contact. “‘Great Needs Great’ is our vision for what comes next: we’re a partner that turns what a business does best into marketing that actually reaches people and helps them grow. Every small business deserves to be impossible to miss.”

For a company built on email, the campaign signals what’s changed underneath at Constant Contact: AI now does the heavy lifting, so getting great results is easier than it’s ever been.

“For years, people have known us as the email company — this is us saying, out loud, that we’re something bigger now,” said Evelyn Borgatta, Senior Brand Director at Constant Contact. “The hard part was never the tools. It was the blank screen, the guesswork, the hours small business owners don’t have. ‘Great Needs Great’ brings to life our bet that AI changes that equation, and that the businesses doing the work deserve to stand out. Partnering with TBWA\Chiat\Day LA helped us make that case at full volume.”

At the center of the work is a new brand promise: go from prompt to progress. Rather than starting from a blank screen, Constant Contact’s customers describe what they need and receive a complete, on-brand campaign with design and copy included that instantly launches across email and social. By simplifying the experience through AI, small business owners can run their marketing campaigns everywhere automatically and get clear results and next-step suggestions.

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The campaign showcases built-in AI that’s already delivering measurable results. Drawing on proprietary small business performance data, Constant Contact’s AI can:

• Generate tailored email designs and content in seconds
• Recommend the best send times, informed by billions of campaigns sent each year
• Segment and manage contacts from a simple prompt
• Build personalized weekly social plans
• Guide users through a built-in chat assistant

In a 2024 survey commissioned by Constant Contact, businesses that sell online were 1.5 times more likely to report highly successful campaigns when using AI tools, and internal data from Constant Contact shows AI can cut email production time by up to 23 percent.

“At Constant Contact, AI is about generating real results. By leveraging decades of marketing insights, we enable our small business customers to market and compete like pros,” Vella said. “We’re uniquely positioned because our AI is built on proprietary small business performance data, not just general language models. Utilizing the latest technology and better data, we are moving beyond simple features to deliver an easy-to-use, trusted engine for growth that turns what would otherwise be hours of manual work into seconds of high-performing, measurable campaigns.”

“Great Needs Great” rolls out nationally beginning this month across linear and streaming television, streaming audio on Spotify, Pandora, and SiriusXM, YouTube and paid social.