To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for …
Vymo Named ‘Cool Vendor’ in CRM Sales for 2018, by Gartner
Vymo’s AI-enabled Personal Assistant Detects Sales Activities Automatically and Predicts Next-Best Actions Based on Data Vymo has been included in Gartner’s 2018 …
BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising
New Research by Kantar MillwardBrown Using BrandZ Data Shows How Creativity, Disruption and Great Advertising Combined Boost Brand Value by as much as 265% New research by Kantar Millward Brown reveals for the first time the true impact that disruption and creativity …
Amplience and RichRelevance Announce Open eXperience Cloud for Brands and Retailers
Strategic Alliance Provides a Best-of-Breed Alternative Joint Solution for Dynamic Content Personalization Amplience, the global leader in cloud delivered Rich …
Nielsen Catalina Solutions Introduces Targeting Playbook for CPG Brands
Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns Nielsen Catalina Solutions (NCS), …
P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity
P&G Launches Strategic Partnerships With Media And Entertainment Powerhouses, Queen Latifah And Katie Couric The Procter & Gamble Company advanced its commitment …
Six Tips for Winning With a Multi-Cloud Approach
You may have seen the map showing the hundreds of software programs that marketing teams employ, and many marketers use …
Highspot Named Best Sales Enablement Platform and Best Content Management Platform
Strong Integrations, User-Centric Design and Powerful Analytics Earn Highspot Awards in Both Categories Entered Highspot, powering modern businesses with the industry’s …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Sales Gravy Promotes Jodi Fogel to Chief Sales Officer
Jodi Fogel Previously Served as Vice President of Business Development Global training and development company, Sales Gravy Inc., recently named …
The AppNexus Marketplace Launches Guaranteed Views
Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet …
Teckst Builds Integration with Microsoft Dynamics CRM Along with Companion App
Teckst Seamlessly Incorporates Two-Way Messaging into Dynamics Interface with Workflows for Sales and Customer Care Enterprise customer care and sales messaging …
Bizible Recognized as One of Inc. Magazine’s Best Workplaces 2018
Bizible was Also Included on Inc.’s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, …
Codewise’s Dr. Paweł Rzeszuciński Joins the European AI Alliance, Launched by the European Commission
After Joining the European AI Alliance, As Per the Rules, Dr. Paweł Rzeszuciński Will Act Independently and in Public Interest Codewise, …
Tapad Appoints Abhay Doshi to Head Up Asia Pacific Operations
Former Telenor Executive Abhay Doshi Joins Team in Singapore Tapad, the company reinventing personalization for the modern marketer, announced the …
Bigtincan Acquires Zunos to Empower Sales Enablement Platform with Better Automation
Acquisition to Bring New Micro-Learning, Coaching, Rapid Authoring and Learner Engagement to Bigtincan’s Sales Enablement Platform Together with Household Name …
Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech
For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced …
Cybersecurity Company CHEQ Raises $5 Million to Replace Ad-Verification Tech with Fully Autonomous Brand-Safety System
CHEQ is a Global Cybersecurity Company and a Pioneer of Autonomous Brand Safety, Protecting the Digital Ad Spend for the …
Maropost Launches New Rapid Growth Data Strategy
Maropost, the innovating force in Marketing and Sales technology, announced its migration to Google Cloud Platform (GCP)—a move set …
CAKE by Accelerize Achieves Record Growth in the Asia-Pacific Region
Enterprise SaaS Company’s Client Base and Revenue Increases by Triple Digit Percentages Over Two-Year Period and Plans to Continue Expansion …