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      • MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
        MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
      • MarTech Interview with Deborah Conrad, CMO, Grand Rounds
        MarTech Interview with Deborah Conrad, CMO, Grand Rounds
      • MarTech Interview with Eric Mayhew, President, Fluency
      • Lisa-Agona
        MarTech Interview with Lisa Agona, CMO, Ensono
      • LeadMD
        MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
    • Tech Bytes
      • TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
        TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
      • TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
        TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
      • Prediction Series 2019: Interview with Jeffrey Don, CPO & Co-Founder, Choozle
        TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle
      • TechBytes with Ashish Dhamdere, Vice President, Marketing, Skilljar
        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
      • TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
        TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
    • Fireside Chats
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
      • Fireside Chat with Matthew Biboud-Lubeck
        Fireside Chat with Matthew Biboud-Lubeck
      • Lynda Clarizio
        Fireside Chat with Lynda Clarizio
      • Mike Cotoia
        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
  • Insights
    • Columnists
      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • Interactive Video: The Smartest Way Forward For Video Marketing
        Interactive Video: The Smartest Way Forward For Video Marketing
      • Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
        Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
      • Kenna Hilburn Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Liveclicker logoNot that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an extremely cost-effective channel, but marketing teams that continue to use it in this way are missing a real opportunity to connect with consumers and engage them in a meaningful way. (Worse, they could get left behind.) Today, thanks to many innovations related to real-time personalization and other advanced experiences, email is often the secret ingredient in the most successful marketing campaigns. Why is this? When used to its full potential, email connects with consumers on a one-to-one basis. In doing so, it delivers a much better experience, one that is capable of converting prospects, generating higher sales, improving customer retention, or achieving just about any other marketing goal. Read More: AI Must Support Customer Experience Outcomes, Not Just Processes Focusing on Customer Experience Is the Winning Recipe As you consider these benefits, think of your own approach. To stay with our culinary metaphor, are you a master chef, taking full advantage of all that today’s advanced email experiences have to offer? Or are you still in the “send-one-message-to-many” phase, essentially throwing spaghetti at the wall to see what sticks? If you don’t yet consider yourself to be an email master chef, this article will provide three important tips to help you create the best customer experience possible. It will also describe how creating helpful, highly personalized, customer-focused email is now the winning recipe in successful marketing campaigns. Yet there’s something more. We’ll show how improving the customer experience can help you increase customer satisfaction and loyalty, generate impressive new results, and achieve the fastest ROI possible. Read More: Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated Do Today’s Marketers Have the Key Ingredients? Before we get started, we need to take stock of our kitchen to see if we have the right tools and ingredients to succeed. It turns out that we all do, but we tend to overlook the most important ones. For proof, a joint study recently conducted by Liveclicker and Holistic Email Marketing shows that while many brands are making progress toward the goal of delivering the best customer experience possible, many still have a long way to go. This research report, “Customer Experience Email Marketing: Getting Ahead of the Consumer,” surveyed 82 different retail and travel brands to see how well they delivered on three pillars of a great customer experience: helpful content, personalization, and customer-focused messaging. According to Holistic Email Marketing, these three attributes are essential to improve Customer Experience (CX) Email Marketing, a concept that focuses on the customer’s success—not sending salesy, one-size-fits-all email campaigns. Read More: How AI Can Be Used To Shape Your Customer Experience The Three Pillars for an Improved Customer Experience What can marketers do to improve in each of these three pillars and create a better customer experience? Let’s take a closer look at each one and highlight specific best practices you can follow to achieve better results: Helpful Content: Emails are obviously short messages, so many marketing teams feel the pressure to sell, sell, sell! Yet in doing so, they may miss the opportunity to connect with their recipients and stand apart as a partner invested in the customer’s success. Worse, these marketers may risk alienating consumers and lose them forever. Many marketing teams today are flipping the script by delivering content that helps recipients succeed with their own objectives. Examples of this include industry research, tips, tricks, and best practices, ROI tools, buying guides, and more. These marketing teams have discovered that email content that helps the customer goes a long way to help them accomplish their goals, too. Personalized Content: Many marketers think of personalization as the end product, or the use of data to introduce personally relevant information in an email blast or a triggered email. But true personalization is so much more than just merging the customer’s first name into a subject line or a greeting. Instead, it’s about using preference data in segmentation, behavioral data in email messages, or those contextual elements that can make a message more helpful or customer-centric. Contextual personalization is a fast-growing technology that takes marketers on the journey from mass broadcast emails to true one-to-one messaging. For example, using moment-of-open technology, real-time personalization tools can show changing weather conditions, deliver in-message polls or videos, update product images or offers, provide in-email shipment tracking, and so many other examples. All of this creates new experiences that delight recipients and help marketers stand apart from the competition. Customer-centric Marketing: On one hand, this element should be the easiest to achieve because it seems to rely on copy tone and overall approach. But it’s actually one of the most difficult because it forces marketers to change their habits. Specifically, they need to do a better job demonstrating how their products benefit customers — not just how various features work. Many marketers default to an approach where they attempt to sell a product based on its features, such as what it does, how it works, or what makes it different. This information may be valuable in a different context, but as an email message, it will fall flat with consumers who want to know how this product can help them overcome a specific problem. Become an Email Marketing Master Chef Focusing on the three pillars of Customer Experience Email Marketing will help you begin the process of becoming an Email Marketing Master Chef. Specifically, improving in areas such as helpful content, personalization, and customer-centric messages will keep you from throwing pasta at the wall to see what sticks and help you create new recipes for your next great main course. Read More: Harnessing the Power of Small Data to Build a Better Customer Experience
        Identifying the Key Ingredients for Optimizing Customer Experience
      • How you Should be Using Chatbots in your Business
        How you Should be Using Chatbots in your Business
      • How to Ensure AI Doesn’t Make Your Customers Hate You
        How to Ensure AI Doesn’t Make Your Customers Hate You
    • Staff Writers
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
      • Without Customer Experience, Marketing Technology is HOLLOW in 2019
        Without Customer Experience, Marketing Technology is Hollow in 2019
  • MarTech Radar
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Sales & Marketing

BrightSign Media Players Now Integrate with Adomni's Digital Out-of-Home Selling Platform
Native & Programmatic Advertising

BrightSign Media Players Now Integrate with Adomni’s Digital Out-Of-Home Selling Platform

BrightSign Owners Will Now Be Able To Connect Their Screens And Ad Inventory To Adomni’s Ad Marketplace And Have Control …

MTS Staff WriterFebruary 5, 2019, 6:50 pmFebruary 5, 2019 0 590
Kenshoo Launches Full Support for Amazon’s Advertising API in Japan
Native & Programmatic Advertising

Kenshoo Launches Full Support for Amazon’s Advertising API in Japan

Japanese Marketers Are Eager to Use the First Major Platform to Offer Access to Amazon Japan and the Global Industry’s …

MTS Staff WriterFebruary 5, 2019, 6:32 pmFebruary 5, 2019 4 465
TTEC Establishes Customer Experience Operations in Greece, Extends European Footprint to Provide Regional Expertise
Customer Experience Management

TTEC Establishes Customer Experience Operations in Greece, Extends European Footprint to Provide Regional Expertise

250 New Customer Care and Omnichannel Interaction Management Associate Positions Soon Available to Support Local Economy TTEC Holdings, Inc., a …

MTS Staff WriterFebruary 5, 2019, 6:01 pmFebruary 5, 2019 3 175
Ace Metrix Releases Standout Super Bowl LIII Ads
B2B Commerce, Content Marketing

Ace Metrix Releases Standout Super Bowl LIII Ads

Based on Emotional Impact from Consumer Generated Data Ace Metrix, the leader in measuring the impact of video advertising, released …

MTS Staff WriterFebruary 5, 2019, 4:17 pmFebruary 5, 2019 0 181
MomentFeed Names Avik Dey as Senior Vice President of Engineering
Customer Experience Management

MomentFeed Names Avik Dey as Senior Vice President of Engineering

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, …

PRNewswireFebruary 4, 2019, 10:08 pmFebruary 4, 2019 0 345
TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform
Sales & Marketing

TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New Enhancements Provide Expanded Account-Level Insights and Access to Buying Team Insiders to Accelerate Sales Opportunities and Revenue Growth TechTarget, …

PRNewswireFebruary 4, 2019, 10:02 pmFebruary 4, 2019 0 266
Channeltivity Releases HubSpot CRM Edition
CRM

Channeltivity Releases HubSpot CRM Edition

Seamless Integration with One of the Top CRMs Enables Access to Channeltivity from Within HubSpot Channeltivity, a global leader in …

PRNewswireFebruary 4, 2019, 8:53 pmFebruary 4, 2019 2 354
Bill Kanarick Appointed EY Global Customer Leader
Customer Experience Management

Bill Kanarick Appointed EY Global Customer Leader

Leader in Customer Experience and Digital Transformation Brings More Than 20 Years of Experience as a Pioneer and Innovator in …

PRNewswireFebruary 4, 2019, 8:01 pmFebruary 4, 2019 2 334
nFusz Joins the Microsoft Partner Network
Sales Intelligence

nFusz Joins the Microsoft Partner Network

nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has executed …

PRNewswireFebruary 4, 2019, 7:29 pmFebruary 4, 2019 0 277
MindTickle Announces Partnership with Corporate Visions to Enhance Virtual Sales Training
Sales Enablement

MindTickle Announces Partnership with Corporate Visions to Enhance Virtual Sales Training

“Virtual Better Than Live” Initiative Seeks to Maximize Time in the Field While Also Improving the Impact of Training on …

PRNewswireFebruary 4, 2019, 7:14 pmFebruary 4, 2019 0 289
BuzzBoard Launches in SalesLoft Marketplace
Sales & Marketing, Sales Intelligence

BuzzBoard Launches in SalesLoft Marketplace

BuzzBoard’s Small-Business Intelligence Now Available for Customers of Salesloft’s Leading Sales Engagement Platform BuzzBoard, the leader in small-business data and …

PRNewswireFebruary 4, 2019, 6:54 pmFebruary 4, 2019 0 211
OppSource Announces Addition of Oracle CX Sales User: Ricoh
Sales Enablement

OppSource Announces Addition of Oracle CX Sales User: Ricoh

OppSource, a leading provider of next-gen sales engagement for Oracle, announced the addition of its newest customer. Ricoh USA, Inc., …

PRNewswireFebruary 4, 2019, 6:27 pmFebruary 4, 2019 0 225
Simplus Closes $20 Million in Financing to Fuel Continued Growth
CRM

Simplus Closes $20 Million in Financing to Fuel Continued Growth

Kensington – SV Global Innovations LP Leads Series C Funding Round with Savano Capital Partners, Salesforce Ventures, Cross Creek Advisors, …

PRNewswireFebruary 4, 2019, 6:26 pmFebruary 4, 2019 1 211
Anaplan welcomes Ana Pinczuk, SVP and Chief Transformation Officer
Sales & Marketing

Anaplan welcomes Ana Pinczuk, SVP and Chief Transformation Officer

Experienced Enterprise Software Technology Executive Joins the Company Anaplan, a pioneer in Connected Planning, announced the appointment of Ana Pinczuk as senior …

PRNewswireFebruary 4, 2019, 4:31 pmFebruary 4, 2019 0 222
Seismic Surpasses $100 Million in Revenue
Sales Enablement

Seismic Surpasses $100 Million in Revenue

Growth Spurred by 130 Percent Retention and Accelerated Overseas Momentum Seismic, the recognized leader in sales and marketing enablement, announced …

PRNewswireFebruary 4, 2019, 4:19 pmFebruary 4, 2019 1 442
Deloitte's 'Tax in 2020' Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience
Customer Experience Management

Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience

Initiative Reinforces the Business’ Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver …

PRNewswireFebruary 4, 2019, 3:42 pmFebruary 4, 2019 0 363
Horizontal Integration Awarded 11 Sitecore MVPs
Customer Experience Management

Horizontal Integration Awarded 11 Sitecore MVPs

Horizontal Integration (HI), a global boutique agency delivering customer experience for competitive advantage, proudly announces its 2019 class of Sitecore Most …

PRNewswireFebruary 4, 2019, 3:25 pmFebruary 4, 2019 1 250
Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot
Marketing Automation

Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to …

PRNewswireFebruary 2, 2019, 4:45 pmFebruary 2, 2019 0 555
Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising
Native & Programmatic Advertising

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying …

PRNewswireFebruary 1, 2019, 9:56 pmFebruary 1, 2019 4 1243
Storytelling Pioneer andFormer Snapchat Executive Rylee Jean Ebsen Takes on Director Role at Big Block
Content, Customer Experience Management

Storytelling Pioneer andFormer Snapchat Executive Rylee Jean Ebsen Takes on Director Role at Big Block

Multi-Platform Storyteller with Trillions of Views Under Her Belt Joins Creative Powerhouse and Business Catalyst to Help Brands Re-Imagine Advertising …

MTS Staff WriterFebruary 1, 2019, 8:30 pmFebruary 1, 2019 0 356

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