The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new …
Synamedia Saves Operators up to 50% of OTT Costs with Streaming Aware Machine-Learning Capabilities
Synamedia, the world’s largest independent video software provider, announced new automation capabilities for its Virtual Digital Content Manager (DCM) with …
GE Aviation Moves Toward Data Democratization with Dataiku
Dataiku Enables GE Aviation to Develop a Self-Service Data Program to Unlock Employees’ Ability to Use Data Effectively and Efficiently …
AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market
AUDIENCEX, a leading provider of digital marketing solutions for mid-market businesses, announced an exclusive partnership with Marin Software, a global …
Wolverine Human Services Partners With Salesforce To Revolutionize The Child Welfare Industry
New Child Welfare IT System Allows More Children to Find Forever Homes Wolverine Human Services (WHS), Michigan’s largest child welfare …
Principle Co., Ltd Announces Strategic Partnership with ADK (Bain Capital Group), To Market Data-Driven Marketing Solutions
ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing …
J.D. Power and Uptake Create New Benchmarking Products that Leverage Artificial Intelligence
J.D. Power, the leading global provider of customer satisfaction research, has signed an agreement with Uptake Technologies, an industrial AI …
Salesforce Listed as Visionary Leader by 360Quadrants in AI in Fintech
360Quadrants, the world’s only comparison platform that combines expert analysis with crowdsourced reviews, has released a quadrant on AI in …
SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users
BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer …
tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video
Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad …
IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First Price Auctions
Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30% Google’s Shift to First Price Auctions Creates …
People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and Campaign to Opportunity Accountability
People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the …
Accenture Interactive Further Bolsters its Creative Capabilities by Acquiring Brand Communications Agency Shackleton
Accenture has acquired Spanish brand communications agency Shackleton. Headquartered in Madrid with offices in Barcelona and Santiago, Chile, Shackleton will …
Genesys Expands Support for Google Cloud Contact Center AI Across All Three Customer Experience Platforms
Tightly Integrated Solution Marks Swift Progress on Genesys and Google Cloud Partnership Launched Less Than a Year Ago Genesys, a …
Adswerve Evolves As a Data-First Company
Providing Marketers with One-Stop Access to Google Marketing Platform; Drives 31 Percent Increase in Revenue and 76 Percent E-Commerce Conversion …
Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake
Kaltura Will Combine Its Robust TV Platform and Global Cloud TV Dataset with Dativa’s TV Domain Expertise to Build the …
Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers
New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership Hearst Television, a subsidiary of …
Looker Expands the Power of Its Data Platform with Sales Analytics Application and Powerful Third-Party Developer Features
The Tour London, Looker ’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform …
Weber Shandwick Expands Technology & Corporate Expertise in US West Region with New Senior Leaders
Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, announced the appointment of three new senior …
Netcore Acquires Quinto.AI, an AI Chatbot Start-Up in an All IP and Talent Deal
Netcore Solutions, a Global Marketing technology company, has acquired Quinto.ai, an AI chatbot start-up. With the IP and talent acquisition, …