TV Advertising

Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable…
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Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data EDO, the TV outcomes company, and FuboTV Inc., the…
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Television viewing levels surged again in November to the highest levels recorded since January 2023, according to Nielsen's latest report of The Gauge, the media measurement company's monthly snapshot of total broadcast, cable and…
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The partnership aims to bring new opportunities in a growing category to brands and advertisers Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced a partnership…
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**The primary author of this article is staff writer, Sakshi John ____ Even though 2023 isn't quite over, we've seen enough TV commercials to list the most well-liked ones so far. As we approach the end of 2023, it's time to unveil the…
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New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies EDO, the TV outcomes company, and Experian, the world’s leading global information…
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96% of Agencies Say Clients Will Maintain or Increase Spend on YouTube Despite Economic Uncertainty Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, revealed the results of a…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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Healthcare survey shows spending trends of healthcare marketers & that generative artificial intelligence services are heavily entering the marketing landscape. A comprehensive healthcare survey by SalesFuel and BIA Advisory Services…
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Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying Waymark, an AI video creation technology company, and DanAds, a provider of self-serve advertising automation technology, announce a…
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FourthWall, a leader in media audiences and analytics, is thrilled to announce its strategic partnership with DIRECTV Advertising, to include DIRECTV's set-top-box and streaming data from millions of households within FourthWall's…
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New Offering Reaches Premium iOS User Base and Improves CTV Campaign Performance Strategus, the technology company creating innovative solutions for programmatic CTV advertising campaigns announced a new collaboration with Intent IQ and…
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Former sales leaders at GumGum and InMobi Join to Lead Revenue Growth Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, announced that it is adding two key executives to its…
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"NHL" now available on Apple TV, Android TV, Fire TV and Roku Enables fans to customize user experience through unique UI, allowing them to choose favorite teams in order to tailor the homepage content feeds Offers…
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The integration helps publishers unify audiences across different devices and ad types TransUnion announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry. The partnership…
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The new and expanded data-driven solutions are designed to enhance audience targeting across channels Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), announced the launch…
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AudienceXpress, a Comcast Advertising company, today announced it has partnered with Epsilon, a global advertising and marketing technology company, to introduce a new capability for enhancing audience-based, convergent television buying.…
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OpenX will improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms,…
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Advertisers Can Now Leverage Purchase-Level Retail Data to Drive CTV Campaigns on a Cost-Per-Outcome Basis tvScientific, the preeminent performance advertising platform for connected TV (CTV), announced the launch of Retail Performance TV,…
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Local and national ad buyers can now better optimize TV spend for audience reach and efficiency. Ampersand, the audience-first TV advertising sales company, announced the release of its next-generation local and national TV insights,…
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