TV Advertising

ElementalTV announces the launch of VISTA, a transformative platform for CTV publishers, at CES 2024 in Las Vegas. VISTA's proprietary technology combines key DSP, DMP, and SSP features to power new revenue opportunities for publisher…
Read More...

The groundbreaking partnership offers brands, agencies, publishers, and currency providers granularity at scale, commingling Samba TV’s big TV data with HyphaMetrics’ person-level panel data Samba TV, the leading provider of TV technology…
Read More...

What is the current state of TV advertising Although the glory of linear TV is far gone, TV advertising isn’t going anywhere. The industry is moving from traditional pay TV to internet-delivered connected TV (CTV) programming. The…
Read More...

Elevating The Company’s Commitment to Innovation in Connected TV and Digital Advertising LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Dave Rudnick as the new…
Read More...

New Learning and Peer Collaboration Programs for Advertisers Will Teach and Certify Best Practices for Connected TV tvScientific, the leading performance advertising platform for connected TV (CTV), announced the launch of the Performance…
Read More...

Total by Verizon, a fast-growing prepaid no-contract wireless provider from Verizon, is making a major play to reach Latino audiences during the Big Game on the nation’s largest Spanish-language TV network, Univision. The new 30-second ad…
Read More...

From unearthing the latest in social media to discussing the biggest martech predictions of 2024: this week's martech highlight has a lot of industry snippets for you to gather quick-insights from: _________ Marketing Quote-of-the-Week!…
Read More...

First Party Data Solution Increases CPMs for Publishers by 26% and Lowers CPCs for Advertisers by 33% Direct Publisher Relationships Result in 72% of Ad Spend to Direct Supply As 2023 draws to a close, TripleLift, the ad…
Read More...

Despite popular belief, there is no proof that the human attention span is shorter than that of a goldfish. That said, the sheer amount of content (and devices) fighting for our focus is rapidly increasing, condensing the amount of time…
Read More...

Smart TV Research into global invalid traffic (IVT, including ad fraud) in open programmatic Connected TV (CTV) advertising reveals a 16% IVT rate, with Amazon devices (31%) impacted at a higher rate than Roku (13%), Apple (13%), and…
Read More...

Consumer identity access management pre-integrations with 500+ networks, services, MVPDs and platforms slashes rollout times for new content deals and launches Synacor announced the Cloud ID Media Connect managed consumer identity access…
Read More...

Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable…
Read More...

Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data EDO, the TV outcomes company, and FuboTV Inc., the…
Read More...

Television viewing levels surged again in November to the highest levels recorded since January 2023, according to Nielsen's latest report of The Gauge, the media measurement company's monthly snapshot of total broadcast, cable and…
Read More...

The partnership aims to bring new opportunities in a growing category to brands and advertisers Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced a partnership…
Read More...

**The primary author of this article is staff writer, Sakshi John ____ Even though 2023 isn't quite over, we've seen enough TV commercials to list the most well-liked ones so far. As we approach the end of 2023, it's time to unveil the…
Read More...

New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies EDO, the TV outcomes company, and Experian, the world’s leading global information…
Read More...

96% of Agencies Say Clients Will Maintain or Increase Spend on YouTube Despite Economic Uncertainty Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, revealed the results of a…
Read More...

As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
Read More...

Healthcare survey shows spending trends of healthcare marketers & that generative artificial intelligence services are heavily entering the marketing landscape. A comprehensive healthcare survey by SalesFuel and BIA Advisory Services…
Read More...