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Five Trends That Will Define Marketing in 2026
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Michael Schoen
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Comcast Advertising and Adara Launch One of the First Attribution and Measurement Solutions for the Travel & Tourism Industry Based on First-Party Deterministic Data...
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Shoppable TV Ads Won’t Work. Here’s What Marketers Should Focus on Instead
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VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
Native & Programmatic Advertising
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Introducing iSpot SAGE: The Proprietary Agentic AI Platform Powered by Video Advertising’s Most Trusted Data
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February 11, 2026
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Native & Programmatic Advertising
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February 9, 2026
Four Tatari clients to Air Commercials During NBC’s Super Bowl LX Broadcast, Underscoring Its Role as the Go-To Partner for TV Advertising at Scale
Native & Programmatic Advertising
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February 5, 2026
EDO Launches ChatEDO, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement
AI/ML
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February 4, 2026
Samsung Ads Expands Integration with Amazon DSP into Europe
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February 4, 2026
Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath
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January 30, 2026
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
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January 29, 2026
Performance TV Becomes Advertising’s #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention
AI/ML
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January 29, 2026
PubMatic Expands Commercial Leadership Team to Accelerate Buy-Side and Publisher Growth
AI/ML
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January 28, 2026
Comcast’s Universal Ads Appoints David Shaw as Head of Global Expansion to Oversee Platform’s International Rollout
Native & Programmatic Advertising
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January 21, 2026
Questex’s StreamTV Europe Builds Major Momentum as Europe’s Streaming Industry Converges in Lisbon, Uniting Streaming Leaders Across the Full Ecosystem
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January 20, 2026
Viooh Partners With Atmosphere Tv To Unlock Programmatic Access
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January 19, 2026
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