TV Advertising

How can you optimize your marketing spend to drive more results? And what can business leaders do to tie every function and effort to proven, quantitative outcomes? Here's where you can grab some interesting tips and best practices:…
Read More...

Cross Screen Media's new CTV activation managed service makes it even easier for agencies to scale their campaigns and capitalize on the explosive growth in streaming. Cross Screen Media announced the release of a CTV Activation Bundle…
Read More...

There has never been a more exciting time for digital advertising than right now. The number of Connected TV (CTV) devices in American homes has skyrocketed in the last few years, and that number continues to steadily rise with almost 90%…
Read More...

Sonja Kristiansen, Chief Business Officer at TripleLift chats about the modern state of adtech in this catch-up with MarTechSeries: ________ Welcome to this MarTech Series chat, Sonja, tell us about yourself and more about your time…
Read More...

Brid.TV, a leading provider of video monetization and management solutions tailored to publishers and other video-focused businesses, has announced an update of the platform which includes the Yield Optimization Engine, a set of…
Read More...

Scott Klein, Chief Innovation Officer at Pixability chats about the future of digital advertising and adtech: __________ Welcome to this MarTech Series chat, Scott, tell us about yourself and more about your role at…
Read More...

Insights into disparities in SVOD/AVOD affinity and behavior for marketers Sabio Holdings Inc, a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, today announced that its…
Read More...

New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV, today announced its…
Read More...

Where is the digital advertising industry headed? That is the question that should currently be top of mind for all brands. Digital advertising has become a critical part of brands’ strategies, but with the industry constantly changing, it…
Read More...

Study explores how evolving consumer attitudes and viewing habits are reshaping the streaming landscape Magnite, the world’s largest independent omnichannel sell-side advertising platform, unveiled its latest research study, “Streaming…
Read More...

Hoppr deploys interactive advertising formats across StarHub’s over-the-top service for live and video-on-demand content Advertising technology company Hoppr has announced it has launched its interactive advertising technology across…
Read More...

Brands can now benefit from DV’s industry-leading fraud and viewability measurement across Netflix’s premium video streaming inventory DoubleVerify, a leading software platform for digital media measurement, data and analytics, today…
Read More...

The Roku and DataXu Veteran Brings a Wealth of Experience Innovating in Emerging Programmatic Technology PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced it has appointed…
Read More...

WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced that Toni Coonce has been appointed Chief Revenue Officer. In addition to serving as CRO, Toni will continue in her role as…
Read More...

TV consumption falls over 5% vs. January. Tubi achieves 1.0% share of TV usage for first time. The Gauge, Nielsen's monthly visualization of total TV and streaming consumption in the U.S., revealed in the February 2023 report that time…
Read More...

Pixalate's Q4 2022 Delisted CTV Apps Report reveals 3.7K delisted apps drove $8.9M+ in estimated open programmatic ad spend across Roku ($8.8M+) and Amazon Fire TV ($65K+) in 2022; 3.5% of the ad spend was in Q4 2022. Pixalate, the…
Read More...

European agreement integrates onsite search behaviour with offline advertising channels to enhance targeting and measurement capabilities European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence…
Read More...

The ever-brightening spotlight being shined on contextual targeting in our industry right now is understandable, especially in light of the growing urgency to safeguard marketing investments against the loss of third-party cookies and other…
Read More...

SpringServe, the leading independent ad serving platform now part of Magnite, announced that it will be joining the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. SpringServe’s certification with APS…
Read More...

This upcoming certification has the power to maximize the value of header bidding for streaming TV publishers and advertisers. Publica, a leading Connected TV (CTV) ad-server owned by Integral Ad Science, announced that they will be…
Read More...