TV Advertising

Study explores how evolving consumer attitudes and viewing habits are reshaping the streaming landscape Magnite, the world’s largest independent omnichannel sell-side advertising platform, unveiled its latest research study, “Streaming…
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Hoppr deploys interactive advertising formats across StarHub’s over-the-top service for live and video-on-demand content Advertising technology company Hoppr has announced it has launched its interactive advertising technology across…
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Brands can now benefit from DV’s industry-leading fraud and viewability measurement across Netflix’s premium video streaming inventory DoubleVerify, a leading software platform for digital media measurement, data and analytics, today…
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The Roku and DataXu Veteran Brings a Wealth of Experience Innovating in Emerging Programmatic Technology PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced it has appointed…
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WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced that Toni Coonce has been appointed Chief Revenue Officer. In addition to serving as CRO, Toni will continue in her role as…
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TV consumption falls over 5% vs. January. Tubi achieves 1.0% share of TV usage for first time. The Gauge, Nielsen's monthly visualization of total TV and streaming consumption in the U.S., revealed in the February 2023 report that time…
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Pixalate's Q4 2022 Delisted CTV Apps Report reveals 3.7K delisted apps drove $8.9M+ in estimated open programmatic ad spend across Roku ($8.8M+) and Amazon Fire TV ($65K+) in 2022; 3.5% of the ad spend was in Q4 2022. Pixalate, the…
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European agreement integrates onsite search behaviour with offline advertising channels to enhance targeting and measurement capabilities European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence…
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The ever-brightening spotlight being shined on contextual targeting in our industry right now is understandable, especially in light of the growing urgency to safeguard marketing investments against the loss of third-party cookies and other…
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SpringServe, the leading independent ad serving platform now part of Magnite, announced that it will be joining the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. SpringServe’s certification with APS…
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This upcoming certification has the power to maximize the value of header bidding for streaming TV publishers and advertisers. Publica, a leading Connected TV (CTV) ad-server owned by Integral Ad Science, announced that they will be…
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95% of nearly 7,000 consumer respondents report understanding how to scan QR codes, with half of them more likely to scan relevant and engaging ad experiences Findings from the largest known national consumer survey conducted on QR Codes…
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With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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Shift Towards Free Ad-Supported Streaming TV (FAST), Greater Representation of Multicultural Audiences and Adoption of Modern Measurement Solutions Among Trends Identified  What are the 15 must-know viewer behaviors, marketplace dynamics…
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Advertisers benefit from both Sharethrough's ad enhancement technology, as well as Adelaide's attention metrics  Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media…
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TV streaming pioneer ranks in the top 10 most innovative companies in North America This year, Fast Company named Roku, Inc. one of the top 10 most innovative companies in North America, for the brand’s annual list of the World’s Most…
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There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. OOH campaigns have stayed in constant demand over the past few years. As we glide into the next decade, the industry manifests immense…
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Streaming platforms are setting the standard for organizations looking to up their personalization game Several years ago, The New York Times published an article shining a light on a major challenge that is also a stark reality for the…
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Combination to broaden Simpli.fi's omnichannel advertising platform, adding powerful contextual and native capabilities to Simpli.fi's strengths in CTV, mobile, and display advertising Simpli.fi, the advertising automation platform for…
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New ebook equips mobile app marketers with a detailed look at the exploding CTV ecosystem with insights from industry leaders as Adjust expects to measure a billion-plus monthly CTV impressions this year With worldwide ad spend on…
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