Mobiquity Technologies, Inc., announces AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to …
Boostpoint Launches Open Beta Stage Digital Ad Solution for Small Business
Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of …
DoubleVerify Acquires Leiki – Leading Contextual Intelligence Platform
Acquisition Fortifies DV Brand Safety Solutions Globally DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that …
New Anti-Counterfeiting Platform Secures Up To 99% of All Sorts of Fraud for Consumer Brands
Dutch Startup Seal Introduces World’s Most Secure Anti-Counterfeiting and Digital Twin Platform to Protect Large Consumer Brands Seal is a …
Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum
New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen …
PubMatic Adopts The Trade Desk’s Unified ID Solution
Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, …
DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform
Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement …
Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls
Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters Oracle Data Cloud announced Moat Yield Intelligence, a new feature …
Datametrex Identifies Fake News on Equalization Payments
Datametrex AI Limited is pleased to announced that its wholly owned subsidiary, Nexalogy Environics Inc., has successfully identified multiple sources …
DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape
DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and …
Scoota and Ternio Partner for Blockchain Verified Ad Campaigns
Scoota Has Announced That It Has Selected Ternio as Its Preferred Blockchain Partner to Facilitate Enhanced Transparency Within Its Programmatic …
Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab
The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify …
Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube
New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic …
New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention
The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New …
Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling
“The Daily Edition,” “10 for Today,” “Vote 2018,” “The Culturist” and “The Insight” Showcase Flipboard Curation In New Environment Flipboard rolled …
4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk
Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …
Scout24 Media Makes Advertising Business More Secure
Successful Implementation of the Media Trust’s Digital Vendor Risk Management Solution The Media Trust announced the successful implementation of its …
InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences
Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms …
comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era
Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, …
Valossa Introduces Video Recognition Solution for Reviewing Inappropriate Video Scenes
Valossa AI Delivers World-Leading Video Intelligence to Content Moderation and Compliance Teams Valossa, a leading video recognition, and content intelligence …