Brian Kim, CEO of Relo Metrics, explains why real-time data is the key to unlocking ROI in the hard-hit sponsorship sector. _____ With inbuilt fan loyalty and viral moments to spark a lifetime of recognition, sports sponsorship is the…
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Amplifi.io’s technology will be folded into Pattern’s ecommerce acceleration platform, helping brands manage content at global scale. Pattern, the category leader for global ecommerce acceleration, today announced its…
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Mike Coleman and Mike Otting to lead partner-centric channel program geared toward referral partners, platforms, technology solutions brokers and wholesale partners First Orion, a leading provider of branded communication solutions for…
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Nearly 1 in 4 U.S. consumers stopped purchasing from a company during the pandemic because their COVID safety protocols didn’t meet their expectations The pandemic has accelerated the degree to which U.S. consumers choose brands based on…
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SOCi drives record customer engagement for multi-location brands through its localized marketing solution, and sets sights on data-driven automation. SOCi, the marketing platform for multi-location brands, has announced record revenue…
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Consumers sought food brand security in a world full of mixed messages and social uncertainty, according to results of a national survey conducted during the height of the pandemic by Paisley Farm foods and may be an indicator of future…
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New partnerships, product updates and industry recognition mark another successful year SPLICE Software, (SPLICE), a customer engagement company specializing in automated communication workflows and digital communications, achieved huge…
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Get Joy, a DTC dog wellness brand founded by former Facebook executive Tom Arrix, today announces the establishment of the first-ever dog park in the metaverse. Get Joy wants communities to recognize and respect their evolving dog…
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White Bullet brings in raft of new hires following increased demand for its services globally  IP protection and cybersecurity company, White Bullet, today announces the appointment of a number of new members of staff to its rapidly…
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OpSec Security, a leader in on-product and online authentication and brand protection, has today launched a comprehensive update to its license management solution, Trademark Insight™. With these updates, brands can now further automate and…
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Continued expansion provides Bond added reach and capabilities in North America for global client roster seeking advanced approaches to customer-centric growth Bond, a leading customer experience and loyalty marketing firm, announces the…
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Startup ZeBrand is poised to impress as a leading innovator in the brand-building & branding space, presenting in the Enterprise & Smart Data category. ZeBrand, the innovative platform built to provide modern brand solutions with a…
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The leading baby clothing brand implemented Cheetah Digital’s platform to offer more personalised and real-time messaging at key customer milestones Purebaby, Australia's largest independent babywear brand has announced it is transforming…
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Eyekandy, one of the world's leading Augmented Reality (AR) Providers for Commerce, today announced its MetaStore service for retailers and brands. Marketing Technology News: Digital Currency Group and Jamestown Partner to Bring One…
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Customers Seek Deeper Relationships, Ongoing Dialogues with Retail Brands Amid Supply Chain Disruptions and Inflationary Pressures Treasure Data™ today announced the results of a national survey detailing consumers' purchasing habits and…
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Surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews. The growth of e-commerce platforms, driven by faster digitalization, is reshaping the…
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Let’s be honest, marketing doesn’t have the easiest go of it when it comes to accessing data. Or, at least, data that actually matters in the grand scheme of things. Sure, we have user behavior data from our websites, as well as data…
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New Player in Rapidly Growing Space Promises A Unique Product, Experience and Eco-Friendly Approach to NFTs Over the course of the past year, the marketplace for blockchain based art and collectibles has exploded, thus proving that the…
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Extensive background to support company's industry, growth and brand initiatives Encore, a global leader in event technology and production services, announced today that Amanda Armstrong has been named SVP, Brand and Community Engagement.…
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Industry veteran and sought-after strategist joins the company following a $200 million Series C fundraise to position ZenBusiness as a household name synonymous with entrepreneurial success ZenBusiness, the only one-stop…
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