Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …
Scout24 Media Makes Advertising Business More Secure
Successful Implementation of the Media Trust’s Digital Vendor Risk Management Solution The Media Trust announced the successful implementation of its …
InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences
Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms …
comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era
Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, …
Valossa Introduces Video Recognition Solution for Reviewing Inappropriate Video Scenes
Valossa AI Delivers World-Leading Video Intelligence to Content Moderation and Compliance Teams Valossa, a leading video recognition, and content intelligence …
Red Points Launches New Online Brand Protection Solution to Monitor and Optimise Businesses’ Distribution Networks
Red Points, the Barcelona-based online brand protection specialist, launched a new Online Distributor Compliance (ODC) solution to help brands worldwide …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
Revcontent Recognized with “Best Overall AdTech Solution” Award
Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall …
Protected Media Launches Pre-Bid Solution for Improved Ad Verification
Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by …
TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust
Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, …
Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its Partners
Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership …
RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language Processing
RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced …
Interview with Chrissie Jamieson, VP Marketing, MarkMonitor
"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset …
Google Marketing Platform Gets a New Enriching Destination for Content and Analytics
Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its …
Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry
Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of “Brand Safety Officer” …
Streaming Video Alliance Combats Piracy of Online Video Content with Publication of Considerations for Forensic Watermarking
Technical Document Released by the Alliance’s Privacy and Protection Working Group; Alliance Continues Advancement and Growth with Addition of New …
Glean.info Launches First Fake News Media Monitoring Service
The Service Also Monitors Online Fact-Checking Services to Identify Stories That the Services Are Correcting Glean.info, a worldwide media monitoring …
Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning
To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer …
Three Things Marketers Should Know About Cybersecurity
As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing …
Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the …