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      • MarTech Interview with Deborah Conrad, CMO, Grand Rounds
        MarTech Interview with Deborah Conrad, CMO, Grand Rounds
      • MarTech Interview with Eric Mayhew, President, Fluency
      • Lisa-Agona
        MarTech Interview with Lisa Agona, CMO, Ensono
      • LeadMD
        MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
      • MarTech Interview with Joshua March, Founder & CEO, Conversocial
        MarTech Interview with Joshua March, Founder and CEO, Conversocial
    • Tech Bytes
      • TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
        TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
      • Prediction Series 2019: Interview with Jeffrey Don, CPO & Co-Founder, Choozle
        TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle
      • TechBytes with Ashish Dhamdere, Vice President, Marketing, Skilljar
        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
      • TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
        TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
      • Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
        Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
    • Fireside Chats
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
      • Fireside Chat with Matthew Biboud-Lubeck
        Fireside Chat with Matthew Biboud-Lubeck
      • Lynda Clarizio
        Fireside Chat with Lynda Clarizio
      • Mike Cotoia
        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
  • Insights
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      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • Kenna Hilburn Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Liveclicker logoNot that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an extremely cost-effective channel, but marketing teams that continue to use it in this way are missing a real opportunity to connect with consumers and engage them in a meaningful way. (Worse, they could get left behind.) Today, thanks to many innovations related to real-time personalization and other advanced experiences, email is often the secret ingredient in the most successful marketing campaigns. Why is this? When used to its full potential, email connects with consumers on a one-to-one basis. In doing so, it delivers a much better experience, one that is capable of converting prospects, generating higher sales, improving customer retention, or achieving just about any other marketing goal. Read More: AI Must Support Customer Experience Outcomes, Not Just Processes Focusing on Customer Experience Is the Winning Recipe As you consider these benefits, think of your own approach. To stay with our culinary metaphor, are you a master chef, taking full advantage of all that today’s advanced email experiences have to offer? Or are you still in the “send-one-message-to-many” phase, essentially throwing spaghetti at the wall to see what sticks? If you don’t yet consider yourself to be an email master chef, this article will provide three important tips to help you create the best customer experience possible. It will also describe how creating helpful, highly personalized, customer-focused email is now the winning recipe in successful marketing campaigns. Yet there’s something more. We’ll show how improving the customer experience can help you increase customer satisfaction and loyalty, generate impressive new results, and achieve the fastest ROI possible. Read More: Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated Do Today’s Marketers Have the Key Ingredients? Before we get started, we need to take stock of our kitchen to see if we have the right tools and ingredients to succeed. It turns out that we all do, but we tend to overlook the most important ones. For proof, a joint study recently conducted by Liveclicker and Holistic Email Marketing shows that while many brands are making progress toward the goal of delivering the best customer experience possible, many still have a long way to go. This research report, “Customer Experience Email Marketing: Getting Ahead of the Consumer,” surveyed 82 different retail and travel brands to see how well they delivered on three pillars of a great customer experience: helpful content, personalization, and customer-focused messaging. According to Holistic Email Marketing, these three attributes are essential to improve Customer Experience (CX) Email Marketing, a concept that focuses on the customer’s success—not sending salesy, one-size-fits-all email campaigns. Read More: How AI Can Be Used To Shape Your Customer Experience The Three Pillars for an Improved Customer Experience What can marketers do to improve in each of these three pillars and create a better customer experience? Let’s take a closer look at each one and highlight specific best practices you can follow to achieve better results: Helpful Content: Emails are obviously short messages, so many marketing teams feel the pressure to sell, sell, sell! Yet in doing so, they may miss the opportunity to connect with their recipients and stand apart as a partner invested in the customer’s success. Worse, these marketers may risk alienating consumers and lose them forever. Many marketing teams today are flipping the script by delivering content that helps recipients succeed with their own objectives. Examples of this include industry research, tips, tricks, and best practices, ROI tools, buying guides, and more. These marketing teams have discovered that email content that helps the customer goes a long way to help them accomplish their goals, too. Personalized Content: Many marketers think of personalization as the end product, or the use of data to introduce personally relevant information in an email blast or a triggered email. But true personalization is so much more than just merging the customer’s first name into a subject line or a greeting. Instead, it’s about using preference data in segmentation, behavioral data in email messages, or those contextual elements that can make a message more helpful or customer-centric. Contextual personalization is a fast-growing technology that takes marketers on the journey from mass broadcast emails to true one-to-one messaging. For example, using moment-of-open technology, real-time personalization tools can show changing weather conditions, deliver in-message polls or videos, update product images or offers, provide in-email shipment tracking, and so many other examples. All of this creates new experiences that delight recipients and help marketers stand apart from the competition. Customer-centric Marketing: On one hand, this element should be the easiest to achieve because it seems to rely on copy tone and overall approach. But it’s actually one of the most difficult because it forces marketers to change their habits. Specifically, they need to do a better job demonstrating how their products benefit customers — not just how various features work. Many marketers default to an approach where they attempt to sell a product based on its features, such as what it does, how it works, or what makes it different. This information may be valuable in a different context, but as an email message, it will fall flat with consumers who want to know how this product can help them overcome a specific problem. Become an Email Marketing Master Chef Focusing on the three pillars of Customer Experience Email Marketing will help you begin the process of becoming an Email Marketing Master Chef. Specifically, improving in areas such as helpful content, personalization, and customer-centric messages will keep you from throwing pasta at the wall to see what sticks and help you create new recipes for your next great main course. Read More: Harnessing the Power of Small Data to Build a Better Customer Experience
        Identifying the Key Ingredients for Optimizing Customer Experience
      • How you Should be Using Chatbots in your Business
        How you Should be Using Chatbots in your Business
      • How to Ensure AI Doesn’t Make Your Customers Hate You
        How to Ensure AI Doesn’t Make Your Customers Hate You
      • Three Advertising Takeaways From 2018
        Three Advertising Takeaways From 2018
      • How to Automate Marketing Campaigns without Losing Customers
        How to Automate Marketing Campaigns without Losing Customers
    • Staff Writers
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
      • Without Customer Experience, Marketing Technology is HOLLOW in 2019
        Without Customer Experience, Marketing Technology is Hollow in 2019
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Video Platforms

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement
Video Platforms

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading …

PRNewswireSeptember 27, 2018, 9:53 pmSeptember 27, 2018 0 612
Voxpopme Appoints New Vice President of Customer Success
Video Platforms

Voxpopme Appoints New Vice President of Customer Success

Video Technology Company Fortifies Long-Term Growth Plans with New Hire Voxpopme, the video technology company that makes video research easy …

PRNewswireSeptember 26, 2018, 5:23 pmSeptember 26, 2018 0 499
Adobe
Video Platforms

Adobe Announces Innovations in Video Suite at IBC 2018

Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals Adobe Creative Cloud’s expanded capabilities will provide …

Viraj TSeptember 14, 2018, 7:04 pmSeptember 14, 2018 0 1081
Zixi Platform Release 12.0 Features A Leap Forward In Content Quality Analytics, DTLS Security, And Hitless Failover Capabilities
Content, Video, Video Platforms

Zixi Platform Release 12.0 Features A Leap Forward In Content Quality Analytics, DTLS Security, And Hitless Failover Capabilities

Latest Zixi Platform Release Provides Media Industry with Three Notable Improvements in Key Areas of High-Quality Live and Live Linear …

PRNewswireSeptember 7, 2018, 8:04 pmSeptember 7, 2018 0 431
ICX Media Expands Leadership Team to Support Growth and Scale
Video, Video Platforms

ICX Media Expands Leadership Team to Support Growth and Scale

Announcing Spotify Veteran Parbinder Dhariwal as First National Head of Sales, Daniel Jolicoeur as CTO, and Alex Mitchell as CPO …

PRNewswireSeptember 7, 2018, 3:23 pmSeptember 7, 2018 0 555
Vimeo Stock Unveiled to Empower Video Creators to Tell Exceptional Stories
Video Marketing, Video Platforms

Vimeo Stock Unveiled to Empower Video Creators to Tell Exceptional Stories

Vimeo Launches Global Stock Marketplace as New Royalty-Free Collection Offers Exclusive Footage from Vimeo Creators at a Disruptive Price Today, Vimeo announced the …

Sudipto GhoshSeptember 5, 2018, 7:18 pmSeptember 5, 2018 0 780
iQIYI Launches New System for Analyzing Video Popularity, Emphasizing Focus on Highest Quality Content
Content Marketing, Video, Video Platforms

iQIYI Launches New System for Analyzing Video Popularity, Emphasizing Focus on Highest Quality Content

iQIYI  Will No Longer Show Total Numbers of Views for Videos on Its Platform, Reflecting Company’s Commitment to Content Quality …

PRNewswireSeptember 4, 2018, 5:56 pmSeptember 4, 2018 0 469
Intercom Makes Business Messaging Interfaces Personal with Interactive Video Bots
Intelligent Assistants, Video Platforms

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales …

Sudipto GhoshAugust 30, 2018, 8:32 pmAugust 30, 2018 0 1120
Mux Launches Real-Time QoS Dashboard to Help Engineers Address Issue
Video, Video Platforms

Mux Launches Real-Time Streaming Dashboard to Help Engineers Address Issues Immediately When Live Streaming Content

For Video Publishers to Stay Competitive, They Need to Offer a Superior Experience Mux, a leader in streaming video solutions, …

MTS Staff WriterAugust 28, 2018, 10:32 pmAugust 29, 2018 0 785
Hila Shitrit Nissim
Tech Bytes, Video, Video Platforms

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has …
Sudipto GhoshAugust 22, 2018, 5:39 pmAugust 23, 2018 1 1190
Chris Zaloumis
Tech Bytes, Video, Video Platforms

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to …
Sudipto GhoshAugust 21, 2018, 6:02 pmAugust 21, 2018 1 1473
SpotX Releases New 'Global TV and Video Trends' White Paper
Video Advertising, Video Platforms

SpotX Releases New ‘Global TV and Video Trends’ White Paper

Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …

PRNewswireAugust 20, 2018, 3:26 pmAugust 20, 2018 0 908
Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos
Video, Video Platforms

Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos

Panopto, the leading enterprise video platform, and InPlayer, the leading content paywall platform, announced an integration that provides online education and e-learning …

PRNewswireAugust 16, 2018, 5:31 pmAugust 16, 2018 0 578
Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz
Content Marketing, Interviews, Video, Video Marketing, Video Platforms

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking …
Sudipto GhoshAugust 16, 2018, 4:34 pmAugust 16, 2018 1 1930
Minute.ly Launches Real-Time AI Video Analysis Platform for Live Streams
AI/ML, Video, Video Platforms

Minute.ly Launches First Real-Time AI Video Analysis Platform for Live Streams Broadcasts

Minute.ly AI Live Stream Technology Analyzed 2018 World Cup Games, Resulting in Double-Digit Growth for Live Stream Consumption Video optimization …

MTS Staff WriterAugust 14, 2018, 4:01 pmAugust 30, 2018 0 651
Facebook Watch Is Competition For Publishers: Here's What You Can Do About It
Guest Authors, Social Media Marketing, Video, Video Advertising, Video Platforms

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove …

Field GarthwaiteAugust 11, 2018, 4:00 pmAugust 16, 2018 1 1704
OpenX Launches Video Header Bidding Solution for Prebid Technology
Video, Video Platforms

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid Video Solution Advances OpenX’s Position as Leading Global Partner for Video Monetization OpenX, the world’s leading independent advertising technology …

MTS Staff WriterAugust 9, 2018, 6:53 pmAugust 10, 2018 0 732
Wochit Partners with Newsflare, Grows Library of Pre-Cleared Assets by Adding Over 10,000 Newsflare Videos From Around the World
Video, Video Platforms

Wochit Partners with Newsflare, Grows Library of Pre-Cleared Assets by Adding Over 10,000 Newsflare Videos From Around the World

Platform Users Throughout the Americas to Benefit from Vast Array of Eyewitness Videos Provided by Global Network of Contributors Predictive …

PRNewswireAugust 9, 2018, 4:44 pmAugust 9, 2018 0 633
Panopto Named a Leader in 2018 Aragon Research Globe for Video
Video Platforms

Panopto Named a Leader in the 2018 Aragon Research Globe for Enterprise Video

Video Platform Vendor Is Recognized Two Years in a Row Based on Completeness of Business Strategy, Performance, and Global Reach …

PRNewswireAugust 7, 2018, 9:03 pmAugust 27, 2018 0 529
Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers
Audience Data, Native & Programmatic Advertising, Video Platforms

Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers

Comcast’s Xfinity TV, DISH and Sling TV Now Offer Rapidly Growing SVOD service Outside TV’s online subscription video on demand …

PRNewswireAugust 6, 2018, 9:13 pmAugust 6, 2018 0 751

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