New Tool Connects Social Media Channels Directly to Creative Brand Assets, Making Visual Content Management Online more Agile, Streamlined and Consistent

Bynder, the global leader in digital asset management (DAM), announced a new Marketplace integration with Hootsuite, the world’s most widely used social media management platform. The integration connects Hootsuite dashboards with creative assets stored in Bynder’s portal, enabling users to easily access files for social media content development without the need to download, resize and re-upload each file.

“Our vision is to power download-free workflows, where assets can be seamlessly shared from one platform to the next without the need for downloads or attachments. We’re creating a connected ecosystem of intelligent endpoints. Hootsuite is the latest addition to our roster of integrations that can help marketers work faster and smarter with the ability to immediately create, edit and use assets across their social media environments where exceptional visual content is one of the keys to success,” said Chris Hall, founder and CEO of Bynder.

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Users save time by eliminating the need to import new creative files to Hootsuite. The plugin loads Bynder’s compact portal view directly into the Hootsuite platform allowing users to search for, select and resize the right image for each social post. Hootsuite users can view all available assets in the tool and can use intelligent AI-powered search and filtering functions to find assets based on existing Bynder metadata. The integration also supports brand consistency and version control, guaranteeing that only the most recent and approved versions of creative files are available in social media content creation.

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“We have noticed that with the expanding need to capture audience attention on social media, the use of visual content has increased enormously. The Bynder and Hootsuite integration allows creative teams to leverage creative content across media channels quicker and more effectively. As social media continues to grow as an incredibly valuable extension of a brand, teams must be confident in their ability to quickly develop creative, effective and consistent experiences for their audiences. This integration will help our users continue to achieve this,” said Jeremy Wood, VP Product Marketing, Hootsuite.

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