Binary Bubbles, an LA-based startup building Pop-Base, a character-based digital content deployment platform for brands, announced that it has raised $100,000 in funding from The Brandery. The company has raised $335,000 to date, with 37 percent raised in the last 45 days, and is targeting to close a total of $500,000 on their current pre-seed round. The round will be used to build the Pop-Base tech platform and launch the product’s Beta with a select group of social media influencers, which are the focus of the company’s go-to-market strategy.
Accelerating Startups by Building Powerful Brands
The Brandery is a seed-stage startup accelerator that leverages the expertise of the Cincinnati region, namely branding, marketing and design. The Brandery believes that building a brand — and not just a product — is a way a startup can be more resource-efficient and increase their probability of success. In addition to an elite mentor list, startups will be paired with world-class creative agencies and have access to some of the biggest companies in the world, including Procter & Gamble and Kroger. The Brandery runs one, four-month accelerator program a year for a group of 5-7 startups selected from a highly competitive application pool. Startups receive a $100,000 equity investment, a year of free office space and over $200,000 in additional benefits.
PopBase Beta Partnerships
Binary Bubbles has recently partnered up with multi-platform video network Snarled bringing fresh content to progressive Gen Z women. Also joining the Beta is YouTube influencer Lazypillow, who produces comedy-focused, animation-driven content. Snarled and Lazypillow are joining established creators like Larry Bundy Jr, MarzGurl and WillBits as part of the Pop-Base Beta program, set to launch Spring 2019 for both iOS and Android mobile devices. Binary Bubbles has also unveiled that a closed Pop-Base Alpha is set to launch Q1 2019 in partnership with Larry Bundy Jr.