Publishers Clearing House Bolsters and Ensures Inventory Quality Through Partnership with SafeDK

By MTS Staff Writer On Nov 30, 2018

Publishers Clearing House (PCH), a leading interactive media company and top destination for online free-to-play, chance-to-win entertainment announced a partnership with SafeDK, the leading end-to-end mobile SDK management platform and mobile Ad Intelligence solution.

As part of the partnership, PCH and SafeDK will work together to find and solve tech and ad issues driven by ad network SDKs regarding performance, stability, inappropriate or buggy ads, auto-redirects and more. The first pilot PCH app integrated with the SafeDK solution went live in January 2018.

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“As the top publisher of chance-to-win entertainment, it’s essential that out advertising is safe and appropriate for our audience,” said Sal Tripi, Assistant Vice President, Digital Operations and Compliance, Publishers Clearing House. “SafeDK has been a valuable partner in helping us ensure that audiences engaged with our content see only secure, functional ads.”

Founded in 2014, SafeDK’s solution is already safeguarding more than 250 million monthly active users (MAU) worldwide. In addition to Publishers Clearing House, SafeDK’s platform is used by some of the world’s top app publishers, including Zynga, Playrix, Gram Games, Wooga, TabTale, and EPC member company Budge Studios.

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“We are so happy that Clearing House has joined other top publishers in trusting SafeDK to monitor advertisements on their properties,” said Orly Shoavi, SafeDK CEO. “Buggy and inappropriate advertising is a major byproduct that causes a huge headache to any publisher, let alone one as respected as PCH. Our platform helps PCH ensure that it is protecting users from any of the negative outcomes associated with poor ad quality.”

PCH is the leading destination for millions of people who are passionate about chance to win entertainment. By combining snackable content with fresh and innovative promotions, PCH offers its users an engaging and highly differentiated entertainment experience which is omnichannel across desktop, mobile web and mobile applications.