GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers. GotChosen now enables publishers to create an on-site social experience where their readers can view and engage with their proprietary social media content from all of their social media channels, creating a programmatic marketplace supporting display, native, and video advertising.
Oz Silva, GotChosen’s CEO, defines the opportunity, “For most publishers, publishing to social media sits at the very center of their audience development strategy. However, publishers have spent years building their monetization strategies around on-site tech stacks. Therefore, we saw a need to bridge these two experiences for users AND advertisers. We basically enable publishers to monetize their own social media content by bringing the social media business model to websites.”
With Facebook pivoting away from editorial-based publisher content in their News Feed, publishers are already feeling an impact from reduced site visitation traffic. By presenting users with social media content, publishers increase engagement and revenue per session without adding additional editorial or technology costs. Blending aggregated social media content dynamically in the page provide readers with a “social content hub” that acts as an easy-to-use portal for social media, without ever leaving the site. Built from a consumer-first perspective, GotChosen delivers a vertical-scroll, mobile-first format that creates an opening for advertisers to engage with users in a manner not normally found outside of typical social channels.
Silva goes on to add, “Publishers want high impact, highly engaging content – not just more ads. They want to increase both revenue and profit per session, and the days are long gone where simply increasing the number of ad slots per page gets a publisher what they need. Publishers must address multiple issues with single-source solutions, and do it in a way that also enhances the user experience. Our social content SSP does precisely that.”