Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide
Norman continues to act as a Senior Advisor to GroupM following his retirement as Global Chief Digital Officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM.
“Rob is a digital advertising pioneer who we are incredibly excited to welcome to Playbuzz’s Board of Directors. He is a true proponent of the evolution of digital content and inherently understands what makes consumers tick. We look forward to tapping into his expertise as we continue to bring the most engaging, interactive branded experiences to leading agencies – and their clients – worldwide,” said Shaul Olmert, co-founder and CEO of Playbuzz.
The Playbuzz platform is relied upon by top brands who partner with the company to create interactive branded content campaigns that Playbuzz then distributes at scale to its existing network of tens of thousands of publishers. Those publishers create engaging, visually-stunning editorial content with the platform that results in meaningful consumption and improved performance.
Rob, who is a Senior Advisor at GroupM, expressed his delight at joining Playbuzz’s board of directors. “In the digital world, impressions are cheap and harnessing users’ attention spans has never been more important. Playbuzz has developed creative, high-performing products, as well as trusted partnerships with premium publishers, that enable brand owners to achieve engagement at scale,” he added.
In January of 2017, Playbuzz ranked #7 in comScore’s Lifestyles Category and #27 in the company’s list of Top 100 Video Properties, positioning it as a leader in providing high-quality, broad distribution of its innovative forms of native advertising. Branded content campaigns powered by Playbuzz garner metrics high above industry standards, such as an average of 97%+ in-item viewability confirmed by MOAT and 2-4 minute average session times (as compared to the 15-second industry average). These campaigns attract 99% human, non-fraudulent traffic as confirmed by White Ops, and have resulted in an average 86% brand lift, as reported by Nielsen.
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