How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses …
WPP and iHeartMedia Launch ‘Project Listen’
Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, …
Amit Seth Named GroupM’s Global Chief Product & Data Officer
GroupM has appointed Amit Seth as Global Chief Product & Data Officer. In this new role, Seth will lead product development …
GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series
GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety’s Toughest Challenges …
Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ
Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new …
4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk
Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
The AppNexus Marketplace Launches Guaranteed Views
Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet …
Nicolle Pangis is the New NCC Media President And CEO
The Former Global COO of GroupM’s [m] PLATFORM, to Guide NCC’s Expansion from Linear TV Leader to Comprehensive Linear and …
GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018
E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new …
comScore Names Bryan Wiener as Chief Executive Officer
comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement …
AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising
AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data …
Playbuzz Names GroupM’s Rob Norman To Its Board of Directors
Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform …
Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half
Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability …