Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new …
4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk
Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
The AppNexus Marketplace Launches Guaranteed Views
Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet …
Nicolle Pangis is the New NCC Media President And CEO
The Former Global COO of GroupM’s [m] PLATFORM, to Guide NCC’s Expansion from Linear TV Leader to Comprehensive Linear and …
GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018
E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new …
comScore Names Bryan Wiener as Chief Executive Officer
comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement …
AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising
AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data …
Playbuzz Names GroupM’s Rob Norman To Its Board of Directors
Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform …
Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half
Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability …
GroupM Launches Finecast, A New Addressable TV Business In The UK
Finecast Helps Advertisers Address Premium, Big-Screen Viewers as They Fragment Across an Expanding Universe of TV Platforms GroupM, the media investment …
Unilever, Shell, Subway And Volvo Support Global Rollout Of GroupM’s Viewability Standards
GroupM, the media investment management group of WPP, announced the global rollout of viewability standards to support continued investment in …
Cannes’ Festival of Creativity is the Cradle of MarTech Innovation
Cannes Lions, the home of great ideas that gain global exposure, wrapped up with a clear message for marketers and …
GroupM Launches Motion Content Group, to Promote Premium Content
Introduced by GroupM, ‘Motion’ is All Set to Drive High-Quality Content GroupM, the world’s leading media investment group launched the …
comScore Free Viewability Measurement Brings Full Transparency into Advertising
The free comScore Viewability offer will let clients focus on deeper performance metrics, such as reach within geographic and demographic …
OpenSlate Becomes Brand Advocate for GroupM; New Partnership will Create Brand-Safe Advertising Ecosystem on YouTube
OpenSlate, the leading social media analytics and intelligence firm has been roped in by GroupM, the world leader in digital …