GroupM

GroupM, WPP's media investment group, announced today that JiYoung Kim has been named North America's Chief Product & Services Officer. She will lead and oversee the development and deployment of GroupM Services solutions across the…
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HUAWEI Ads, Huawei's mobile advertising division, announced that it has joined the Malaysian Digital Association (MDA) and signed a partnership agreement with GroupM, a media investment company, in which the latter will serve as the…
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Mapp closes Q3 2021 with record-breaking new business growth Mapp’s Insight-Led Customer Engagement Platform continues to impress new and existing customers Mapp, the international provider of insight-led customer…
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GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for…
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OneTag, the innovative end-to-end programmatic AdTech company, today announced the appointment of Robin Skrzypek as Director of Business Development. As Director of Business Development, Skrzypek is responsible for the development of…
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GroupM, WPP’s media investment group, today announces Brendan Moorcroft as CEO of Choreograph, WPP’s global data products and technology company operated by GroupM, effective August 9, as Kirk McDonald returns his full focus to CEO of…
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Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world's largest buyer of media, have partnered on TripleLift's…
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GroupM, WPP's media investment group, announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm's recently introduced…
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Consumer insights platform DISQO announced the expansion of its marketing organization to broaden and deepen industry relationships, promote its growing portfolio of solutions, and to further accelerate its three-year consolidated annual…
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Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement…
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Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has…
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Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe, and Kenny Spangberg as Commercial…
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GroupM, WPP’s media investment group, announced that Patrick Xu will expand his China CEO remit to include Hong Kong and Taiwan as Ashutosh Srivastava has been named CEO of Asia Pacific (excluding mainland China, Hong Kong and Taiwan),…
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After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian…
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Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing Technology DEVCON, the industry leader in online client-side security, announced the launch…
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Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to announce the appointment of Kenny Spångberg as Chief Revenue Officer effective November 4, 2019. Kenny joins from…
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Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the…
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Whitticom, Who Joins from WPP’s GroupM, Will Lead FreeWheel’s Product Strategy, Management, Design and Development FreeWheel, A Comcast Company, announced that it has appointed Jon Whitticom as chief product officer. In this role,…
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How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses have to deal with certain headaches that are now just a part of running a modern media company.…
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Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen…
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