GroupM

WPP will create a world-class workspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus. The Campus will bring together over 400 of WPP’s people in the largest and most…
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Best Buy and GroupM Complete Successful Market Test of Criteo's New Commerce Max Solution Criteo S.A. the commerce media company, announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise…
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The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.  Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent…
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PubMatic Co-Founder & Chief Executive Officer Rajeev Goel has been named an Ernst & Young LLP (EY US) Entrepreneur Of The Year® 2022 Bay Area Award winner. Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year®…
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Global media agency and adaptive streaming provider improves campaign performance for customers including Toyota while reducing data usage across clients groundbreaking streaming tech provider, SeenThis, and the world’s leading media…
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GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV is shut off GroupM, WPP's media investment group, has partnered with media companies…
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Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, has been…
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Key Buying Levers Shift to Supply Side, Bringing Brands and Publishers Closer PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a global partnership with GroupM to enable…
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GroupM, WPP's media investment group, announced today that JiYoung Kim has been named North America's Chief Product & Services Officer. She will lead and oversee the development and deployment of GroupM Services solutions across the…
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HUAWEI Ads, Huawei's mobile advertising division, announced that it has joined the Malaysian Digital Association (MDA) and signed a partnership agreement with GroupM, a media investment company, in which the latter will serve as the…
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Mapp closes Q3 2021 with record-breaking new business growth Mapp’s Insight-Led Customer Engagement Platform continues to impress new and existing customers Mapp, the international provider of insight-led customer…
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GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for…
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OneTag, the innovative end-to-end programmatic AdTech company, today announced the appointment of Robin Skrzypek as Director of Business Development. As Director of Business Development, Skrzypek is responsible for the development of…
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GroupM, WPP’s media investment group, today announces Brendan Moorcroft as CEO of Choreograph, WPP’s global data products and technology company operated by GroupM, effective August 9, as Kirk McDonald returns his full focus to CEO of…
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Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world's largest buyer of media, have partnered on TripleLift's…
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GroupM, WPP's media investment group, announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm's recently introduced…
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Consumer insights platform DISQO announced the expansion of its marketing organization to broaden and deepen industry relationships, promote its growing portfolio of solutions, and to further accelerate its three-year consolidated annual…
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Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement…
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Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has…
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Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe, and Kenny Spangberg as Commercial…
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