AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
The AppNexus Marketplace Launches Guaranteed Views
Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet …
Nicolle Pangis is the New NCC Media President And CEO
The Former Global COO of GroupM’s [m] PLATFORM, to Guide NCC’s Expansion from Linear TV Leader to Comprehensive Linear and …
GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018
E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new …
comScore Names Bryan Wiener as Chief Executive Officer
comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement …
AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising
AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data …
Playbuzz Names GroupM’s Rob Norman To Its Board of Directors
Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform …
Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half
Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability …
GroupM Launches Finecast, A New Addressable TV Business In The UK
Finecast Helps Advertisers Address Premium, Big-Screen Viewers as They Fragment Across an Expanding Universe of TV Platforms GroupM, the media investment …
Unilever, Shell, Subway And Volvo Support Global Rollout Of GroupM’s Viewability Standards
GroupM, the media investment management group of WPP, announced the global rollout of viewability standards to support continued investment in …
Cannes’ Festival of Creativity is the Cradle of MarTech Innovation
Cannes Lions, the home of great ideas that gain global exposure, wrapped up with a clear message for marketers and …
GroupM Launches Motion Content Group, to Promote Premium Content
Introduced by GroupM, ‘Motion’ is All Set to Drive High-Quality Content GroupM, the world’s leading media investment group launched the …
comScore Free Viewability Measurement Brings Full Transparency into Advertising
The free comScore Viewability offer will let clients focus on deeper performance metrics, such as reach within geographic and demographic …
OpenSlate Becomes Brand Advocate for GroupM; New Partnership will Create Brand-Safe Advertising Ecosystem on YouTube
OpenSlate, the leading social media analytics and intelligence firm has been roped in by GroupM, the world leader in digital …