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GroupM

GroupM Expands Patrick XU’s China CEO Remit to Hong Kong and Taiwan, Ashutosh Srivastava Named CEO of Asia Pacific (Excluding Mainland…

GroupM, WPP’s media investment group, announced that Patrick Xu will expand his China CEO remit to include Hong Kong and Taiwan as Ashutosh Srivastava has been named CEO of Asia Pacific (excluding mainland China, Hong Kong and Taiwan), effective immediately. Xu will also remain WPP’s China Country Manager. Srivastava will take responsibility for all other GroupM Asia Pacific markets. In their new roles, Xu and Srivastava will join recently named EMEA CEO Demet İkiler as the newest members of the Global Leadership Team and…

GroupM Launches Finecast in Canada, Bringing Addressable TV to North America

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…

DEVCON Announces Protect Elect 2020: Providing Free Access to Security Software For Media Companies

Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing Technology DEVCON, the industry leader in online client-side security, announced the launch of its “Protect Elect 2020” program providing publishers with free cybersecurity software in advance of the upcoming 2020 US presidential election. This first-of-its-kind initiative will combat cyberattacks on media sites and their readers by granting national and local news publishers…

Adverty Taps GroupM Veteran Kenny Spångberg as Chief Revenue Officer

Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to announce the appointment of Kenny Spångberg as Chief Revenue Officer effective November 4, 2019. Kenny joins from GroupM, where he previously served as Chief Digital Product and Partnership Officer. He will be responsible for revenue growth and the establishment of global sales teams as part of the strategy behind the recently announced USD $5 million new rights issue. Worldwide digital ad spend is…

Botify Named “Innovative Marketing Technology” Winner by Fast-Track & Dentsu, Inc. to Support the Growth of Brands in Japan

Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the development and growth of Dentsu Inc.'s clients and partners through the Dentsu Innovation Initiative (DII). After several months in search of the best French startups in the fields of Data, EduTech, Content Marketing, e-Commerce, and Blockchain, Fast-Track and Dentsu Inc. chose Botify as the…

FreeWheel Appoints Jon Whitticom as Chief Product Officer

Whitticom, Who Joins from WPP’s GroupM, Will Lead FreeWheel’s Product Strategy, Management, Design and Development FreeWheel, A Comcast Company, announced that it has appointed Jon Whitticom as chief product officer. In this role, Whitticom will oversee and define FreeWheel’s product vision, strategy, design and development. He will also lead FreeWheel’s global product team, ensuring that the company continues to pioneer and innovate new solutions and offerings that meet the needs of clients and propel the industry…

How To Make Your CFO Happy

How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses have to deal with certain headaches that are now just a part of running a modern media company. Collecting long outstanding AR, a seemingly endless back and forth with buyers, getting accurate reporting and prolonged billing periods are all part of the job description these days. These headaches are real problems that translate into a loss of time, resources and revenue and have a…

WPP and iHeartMedia Launch ‘Project Listen’

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…

Amit Seth Named GroupM’s Global Chief Product & Data Officer

GroupM has appointed Amit Seth as Global Chief Product & Data Officer. In this new role, Seth will lead product development and management and create and steward strategic data partnerships for the world's largest media planning and buying group. He will help ensure technology and data drive innovation across GroupM and its agencies. Seth will report to GroupM Global CEO Kelly Clark. He will work with product developers, engineers, and data scientists from across GroupM and its agencies to meet advertiser needs …

GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series

GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety's Toughest Challenges The 614 Group and GroupM announced a strategic event partnership to bring educational content on brand safety to the global online advertising and marketing community. The partnership marries GroupM's valuable industry perspective and The 614 Group's expertise around educating media leaders on current brand safety initiatives. As a first step in the partnership, John…

Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ

Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new research published . An ecommerce-focused study by ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon. The Era of Ecommerce: Capitalizing on the New Customer Journey has also found that there is a 29…

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk

Brand Safety Floor Included in Media Rating Council's Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification The 4A's, the leading trade organization for marketing communications agencies, released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand…

Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency

AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has announced a completely overhauled industry-leading DSP. The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend. These enhancements ensure agencies have greater insight into their advertising campaigns, enabling them to identify and optimize…

The AppNexus Marketplace Launches Guaranteed Views

Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet AppNexus, the world's leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100%…

Nicolle Pangis is the New NCC Media President And CEO

The Former Global COO of GroupM's PLATFORM, to Guide NCC's Expansion from Linear TV Leader to Comprehensive Linear and Addressable Media Business Charter Communications, Comcast Corporation, and Cox Communications have Nicolle Pangis to serve as president and CEO at NCC Media. Nicolle will lead NCC in the next phase of the company's development, building upon its strength in linear TV to introduce a scaled, data-driven media business for both linear and addressable buying. Charter Communications, Comcast, and Cox are the …

GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018

E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new report, "State of Digital," offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers. GroupM tabulated consumers' time spent with each media format, globally, and…

comScore Names Bryan Wiener as Chief Executive Officer

comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement and analytics company, comScore has announced the appointment of Bryan Wiener as the Chief Executive Officer. A current member of the comScore Board of Directors, Bryan Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role as comScore Chief Executive Officer. Most recently, Bryan had served as the Executive…

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of directors. Norman continues to act as a Senior Advisor to GroupM following his retirement as Global Chief Digital Officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM. “Rob is a digital advertising pioneer who we are…

Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half

Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy. The study found that anti-piracy steps taken by the digital advertising industry have reduced ad…