Content Marketing Category Expansion Reflects Marketers’ Evolving Demands for Personalization and Customer Experience Functions
Uberflip, a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale, is proud to announce that G2 Crowd, the peer-to-peer solution reviews platform, has named Uberflip a leader in the premier G2 Crowd Grid for Content Experience, the newest addition to their content marketing software category.
G2 Crowd’s new content experience category includes software that enables companies to create personalized experiences, focusing on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. These organized experiences are personalized to drive true value, encouraging audiences to engage and convert. In fact, personalized recommendations increase the chances of a visitor consuming more content by 60 percent, proving the value of a content experience platform.
“From peer reviews in other categories, we knew that a well-designed digital experience converts higher and generates more leads than those that don’t, so creating the Content Experience category was an easy decision,” said Ryan Bonnici, CMO of G2 Crowd. “When introducing new marketing categories to the platform, our goal is always to give marketers more nuanced choices that accurately reflect their needs.”
With content marketing maturing as a field, G2 Crowd also added Content Creation and Content Distribution categories to its review site, underscoring the evolution of content marketing. Working alongside Content Experience, Content Creation and Distribution categories focus on the software and tools businesses can use to enable content curation and circulate content across a variety of channels and platforms to increase visibility. When working together, these three solutions equip marketers with a robust content marketing strategy.
“Content marketing is a broad umbrella and doesn’t always accurately reflect the capabilities of various companies, so I am thrilled that a respected peer-to-peer review platform like G2 Crowd has expanded their categories to reflect these differences and include marketing solutions that reflect a push toward audience engagement,” said Randy Frisch, CMO and Co-Founder of Uberflip. “Our team works hard every day to show marketers the value in a content experience solution, and G2 Crowd’s commitment to creating a category that’s specific to content experience shows that our vision aligns with the industry and our customers’ needs.”
To build a G2 Crowd Grid, the review platform leverages reviews from validated users to provide unbiased insights that buyers can trust within the context of personal experiences and business use cases. To qualify for inclusion in G2 Crowd’s Content Experience Grid, a product must:
- Enable companies to aggregate assets in a repository, with tools to segment and organize content for various use cases, audiences, and accounts
- Offer templates to customize and design personalized content experiences
- Contribute to conversion via lead forms, personalized recommendations, and CTAs
- Provide metrics on how content is performing, including audience insights
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