New Enhancements Increase Visibility, Inbound Traffic Conversion and Ease-Of-Use for Marketing and Sales Teams
TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help enterprise technology organizations achieve better ROI leveraging real purchase intent insight. Enhancements allow marketing and sales teams to better convert inbound traffic into pipeline, visualize and engage their total active addressable market, and measure the direct impact of marketing investments on their business.
“Our primary goal has always been to make sure that our customers get maximum ROI and value out of the investments they make with TechTarget,” said Michael Cotoia, CEO, TechTarget. “These new updates to Priority Engine give marketing and sales teams much better tools and visibility to assess and measure the progress they are making in their market as well as the direct impact of our real purchase intent on their pipelines.”
TechTarget’s Priority Engine is a SaaS-based platform that delivers direct access to the most active in-market accounts and named prospects doing pre-purchase research in specific technology markets. Accounts are ranked by the intensity of their purchase intent signals and their engagement with hyper-specific enterprise technology topics is made clear and actionable. Recently named a Leader in The Forrester Wave: B2B Marketing Data Providers, Q3 2018, TechTarget is now making it easier for marketing and sales teams to see, understand, and act on both the insights they get from Priority Engine and those that come from within their own systems and interaction channels.
Tools to convert inbound traffic into opportunities faster
Organizations continue to invest significantly to drive inbound traffic to their websites but it has remained difficult to convert this traffic into pipeline because most of these visitors remain anonymous in terms of their identity and their true purchase intent status. By connecting clients’ own website traffic information and TechTarget’s detailed 3rd party purchase intent insights and adding direct execution support, Priority Engine now enables subscribers to understand and directly convert more demand into pipeline.
“Being able to link our site visitors to TechTarget’s intent data and active prospects helps us easily pinpoint the most engaged accounts and deliver our sales team a list of prime prospects to focus on,” said Andrew Tewksbury, Director of Product & Marketing, HelpSystems. “The added bonus of TechTarget then being able to re-target these accounts with advertising makes this the complete solution we’ve been looking for.”
ROI Dashboards to track progress, manage tactics and strategy, and visualize pipeline impact
In this latest release, TechTarget has also added ROI dashboards that provide organizations with in-depth visibility into their progress and the business value realized from their Priority Engine real purchase-intent-driven programs. Priority Engine subscribers now gain more granular visual understanding of their status relative to their market, their marketing execution, their momentum, and their pipeline impact via Salesforce integration.
TechTarget has become a leader in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original decision-support content spanning 10,000 unique IT topics across TechTarget’s network of over 140 enterprise technology-specific websites. Unlike general business and tech information available widely across the internet, TechTarget’s editorial is specifically designed to aid enterprise technology buyers in making real purchase decisions. Using TechTarget’s purchase intent insight, marketing and sales teams at technology companies can easily understand and leverage directly observed buyer behavior to get the inputs, understanding and execution support they need to achieve better marketing and sales outcomes.