Appinium, a leader of native learning and content distribution on Salesforce, today announced a strategic partnership with SearchUnify, a leading provider of a unified cognitive platform that powers enterprise search and a suite of AI-apps, to improve the findability of relevant content for end-users.

Marketing Technology News: MarTech Interview with Carrie Palin, SVP & CMO at Cisco

In an era where customers, employees, and professionals need to continuously learn new skills, the partnership is a step towards creating a more efficient learner experience and improving user engagement with unified access to self-service and multimedia content.

Appinium offers a suite of apps that are 100% native to Salesforce designed to empower Salesforce clients, with unparalleled capabilities around content access control and consumption analytics. SearchUnify further enhances the discoverability, access, and consumption of video and learning management content – especially from Appinium for Video and Appinium for Learning – by making relevant information quickly findable within the Salesforce ecosystem.

Customers demand anytime and anywhere access to rich content in this self-service era. Businesses are also looking for solutions to adapt themselves to the changing behavior of their customers, partners, and remote working employees. This partnership will empower enterprises to deliver on-demand and personalized rich content to end-users based on their changing behaviors.

Marketing Technology News: Advertise Purple Named the 50th Fastest-Growing Advertising Company in the U.S. and 4x Honoree on…

“No one brings together data on human behavior as it relates to business the way we do.”- says Appinium CEO and Founder, Steven Jacobson, “Think of Appinium as a river that picks up vital information regarding marketing, sales-enablement, learning and customer-service along the way. That data ensures connectivity, and it’s connectivity that drives behavior.”

“This partnership is another strategic step towards our mission to make relevant information available to those who’re looking for it in a safe, secure, and effortless manner,” said Vishal Sharma, CTO, SearchUnify. “People are looking for helpful content more than ever now and businesses are investing in making it available to them via engaging content platforms like Appinium. SearchUnify and Appinium together empower you to deliver an ultimate learning and engagement experience,” he added.

With SearchUnify’s unified cognitive platform for Appinium, enterprises can deliver an elevated community experience for their end-users with hyper-personalization and enhanced findability. From seamless information discovery to rich, dynamic snippets, SearchUnify unlocks the true potential of your enterprise multimedia and learning content within the Appinium console.

Marketing Technology News: Telia Taps ServiceNow to Transform Service and Customer Operations and Deliver Great Experiences for…