Acorn International, Inc., announced that its content management division, Acorn Streaming, has expanded to include the Company’s collectibles products previously sold only through its Call Center outbound marketing channel. Streaming content represents a $6 billion market in China according to a 2018 market analysis report from iRresearch. Acorn Streaming has been developing live and pre-recorded “pay-to-view” content as well as content to drive e-commerce sales that it is distributing through online streaming platforms.
“China is witnessing a rapid convergence of streaming content (live and pre-recorded), social media, and e-commerce, ” said Jacob Fisch, Acorn International’s CEO and President. “At Acorn, a decade ago we dominated the TV infomercial, direct to consumer business in China, and we are now redirecting this expertise from TV media to online streaming media. Today in China, consumers are engaging primarily through their phones with content – much of which they are increasingly paying for on a ‘pay-to-view’ basis – at the same time they are shopping for products and interacting socially with their friends or celebrity idols online through social media. We are focused on developing a strong presence in this space once again by bringing in foreign celebrity talent and brands to drive traffic to our content, which we plan to monetize by selling the content and using that content to drive sales of our branded products.”
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David Laris, Managing Director of Acorn Entertainment, which oversees Acorn Streaming, continues: “Acorn Streaming has been successful in driving traffic to our flagship stores on China’s largest e-commerce channels. With the addition of collectibles, which has historically been one of our key product categories offline, we are able to engage with our existing customers via new media, providing additional opportunities to build customer loyalty and drive repeat purchases.”
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Mr. Laris continued, “As we move forward, we plan to incorporate more advanced big data analytics into our marketing platform to enhance our competitive position and better tailor our product offerings to our growing customer base.”
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