Amplience Adds Former SAP Hybris Executive to Its Leadership Team

Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience

Amplience, the global leader in Dynamic Content and Asset Management Software-as-a-Service, announced that Brian K. Walker has been appointed Chief Strategy Officer to support Amplience’s commitment to strategic innovation. As Chief Strategy Officer, Walker will be responsible for product and go-to-market strategy, working closely with Amplience’s customers, broad ecosystem, and leadership team.

“I am thrilled to welcome Brian to the Amplience leadership team,” said James Brooke, CEO of Amplience. “Brian brings a tremendous amount of experience and insight into the changing needs of businesses as they adapt to a rapidly evolving customer and the shift to cloud and API first architectures and solutions. Brian’s deep understanding of the commerce and digital customer engagement ecosystem will help us further accelerate our growth in North America and Global markets.”

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Walker brings more than twenty years of experience in digital and omnichannel commerce, content, marketing, and customer experience solutions to Amplience. Most recently, Brian led global strategy for Accenture’s commerce and cx practice, with a focus on driving strategic commerce, content, and cx solutions for Accenture’s many global clients. Prior to joining Accenture, Walker served as a Chief Strategy Officer at SAP where he led strategy, marketing, channel and corporate development for the SAP Hybris and the Customer Engagement and Commerce business unit. Brian was a key member of the hybris software leadership team, leading strategy, prior to SAP’s acquisition of hybris. As Vice President and Principal Analyst at Forrester Research, Walker has authored many market defining reports in online and omnichannel commerce, in addition to having held senior roles at Expedia, Amazon, Otto Group, and Eddie Bauer in the past.

“I could not be more excited to join the team at Amplience. We are in the midst of a significant transformation in the market, with the strategic nature of their digital channels now amplified, the imperative to personalize and contextualize the customer experience, and the need to dramatically streamline and scale the content and customer experience capabilities. And of course, this is in the context of an equally transformative move to cloud and micro-services technology architectures to enable innovation and agility. Amplience is uniquely positioned in the marketplace to enable clients to meet these strategic imperatives and evolve how they do business.”

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Amplience also recently announced the appointment of former eBay executive, Michael Jones, to the role of Chief Revenue Officer to its executive team to support the company’s ongoing global growth and ensure customers have the solutions they need to deliver compelling, personalized experiences that increase revenues. Amplience is committed to providing commerce and digital organizations across the globe with an agile, dynamic platform for content management, asset management and dynamic media at scale. This continued expansion of its leadership team supports Amplience commitment to providing a leading customer engagement platform that helps organizations thrive in a highly competitive arena. Michael and Brian will both report to James Brooke, CEO of Amplience.

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