BBTV Holdings Inc., a media tech company using technology-enabled solutions to help content owners become more successful, announced that it will extend its Content Management solutions to the Encore+ YouTube channel, presented by the Canada Media Fund (CMF), in partnership with Bell Media, Deluxe Distribution Canada Ltd., Google Canada, Telefilm Canada and Canada’s film and television producers, distributors, broadcasters, unions, guilds and other industry associations.
- CMF is a not-for-profit corporation that delivers $353 million in funding annually to support the Canadian television and digital media industries.
- In 2017, the CMF, its industry partners and service providers, including BBTV, launched the “Encore+” YouTube channel to showcase and preserve outstanding classic Canadian content, and make it available to global audiences.
- Today, Encore+ boasts over 120,000 subscribers featuring one of Canada’s largest content libraries, comprised of award-winning documentaries, films and TV shows for all ages including Degrassi High, Due South, Student Bodies, Ready or Not, Danger Bay, Mr. Dressup, The Corporation, Johnny Mnemonic, The Old Man and the Sea and The Wars.
- A new expanded deal with CMF positions BBTV to grow its Content Management Plus Solutions, across the Encore+ content library, optimizing performance and reporting benefits from both BBTV’s Channel Management and Rights Management solutions.
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BBTV provides the Encore+ YouTube channel with both its Channel Management and Rights Management solutions. Under Channel Management, BBTV directly supports the Encore+ YouTube channel strategy, operations, reporting and content development initiatives to stimulate demand and increase global discoverability for popular Canadian shows including Degrassi High, Due South, Big Wolf on Campus, Student Bodies, Edgemont, The Odyssey, Zoboomafoo, Street Legal and Danger Bay.
CMF also benefits from BBTV’s Rights Management solution, which manages fan uploaded copies of CMF funded content, putting CMF’s various clients back in control of their IP. Other enterprise media clients utilizing BBTV’s Content Management solution include the National Basketball Association (NBA) and Sony Pictures. Both are part of BBTV’s Plus Solutions that provide higher margins and enhanced value-adds for BBTV and its partners.
“BBTV is a proud Canadian business and we’re thrilled to be able to work with CMF to put a spotlight on fantastic Canadian content and take their viewership to the next level,” comments Lewis Ball, VP Strategy, BBTV. “Content owners of all sizes need to ensure that they have a comprehensive solution that includes growing viewership and revenues for content as well as managing the fans who are uploading their IP. We offer a suite of end to end services to help content owners become more successful.”
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In addition, the expanded deal sees BBTV collaborating closely with Encore+ to promote and market existing content; creating new and original trailers, and supporting a new suite of Encore+ original productions featuring talent interviews to enhance the public’s appreciation for iconic Canadian film and TV shows in English, French and by Indigenous creators.
BBTV also plays an instrumental role to further drive viewership, including optimization of audio, image, and video for important Canadian films including Johnny Mnemonic, New Waterford Girl, The Snow Walker, The Corporation, Malarek, The Wars, My American Cousin, and Manufacturing Consent.
“Encore+ is privileged to collaborate with Canada’s finest audiovisual talents: pioneers, trailblazers and new voices alike. We strive to deliver excellence at all levels as we promote their outstanding content to the world,” said Paulina Abarca-Cantin, Programming, and Operations Lead for the Encore+ YouTube channel. “Encore+ is truly fortunate to count on BBTV’s creativity, innovative culture and proven expertise. BBTV has been at the heart of its success right from launch.”