Acquisition creates a one-of-its-kind global agency able to help clients scale e-commerce marketing business

Brand New Galaxy (BNG), an independent European holding company specializing in digital, e-commerce, technology and creative services, announced its first North American acquisition, acquiring content26, an agency specialized in Amazon advertising and content. Through this acquisition, the combined agency will be able to offer more comprehensive and global solutions, helping clients scale their digital, e-commerce, and creative business.

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BNG is one of Europe’s fastest-growing, privately held companies with a global network of clients, which has quickly grown to more than 400 employees over the past three years. With Amazon integrating into everything digital, content, and creative, and other retailers moving much of their business online, BNG recognized the immediate need to build on its global offering and deepen its Amazon content and media expertise.

“We are thrilled to add content26 to our growing portfolio of companies, gaining deep expertise in Amazon content and media while strengthening our presence in the U.S.,” said Kacper Kłos, CEO, Brand New Galaxy. “As a combined agency able to quickly integrate and implement ideas and develop state-of-the-art technology based on client needs, we are positioned better than any other entity to help brands succeed in emerging marketplaces in North America, Europe, MEA and Asia.”

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As one of the few official Amazon Advertising partner agencies, content26 has more than fifteen years of experience working with many of the world’s most revered brands on the Amazon platform and across other major online marketplaces. As part of the BNG family of agencies, content26’s clients will gain access to content production at scale, automated content connections to European retailers, and other global operations that allow for cross-market scale in the U.S. and abroad. Additionally, as part of BNG’s portfolio, content26 will work with existing BNG clients in the U.S. to optimize their Amazon advertising and content strategies.

“With online shopping at an all-time high due to COVID-19, brands are quickly realizing the need for access to a broad range of global media and advertising services, which they will have under one agency with Brand New Galaxy,” said Tony Martinelli CEO and Founding Partner, content26. “We could not be happier to join a company whose global operations and integrated capabilities will help our clients stand out from competitors in the e-commerce media and content space.”

With the acquisition, BNG will not only gain a North American footprint, but current and prospective clients will also have access to end-to-end Amazon advertising and content expertise, including strategic thinking, content creation, media support, and conclusive data analytics.

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