Cloudwords Inc., the leading Marketing Globalization Platform, announced the Cloudwords Marketplace, the industry’s first localization software exchange designed specifically for marketing organizations to have one single exchange platform for their integrated solutions. The platform allows marketers and their organizations to make faster, more informed decisions that will ultimately increase their bottom line.

“The Cloudwords for Marketo integrated experience enables our global customers to develop multilingual content at scale. Our largest customers rely on our joint solution to reach their respective global customers, faster,” said Matt Zilli, Chief Customer Officer at Marketo.

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“The Vidyard for Cloudwords integrated experience is a game-changer for the global marketer, who wants to create multilingual video content at scale. We are excited to partner with the Cloudwords team on this ground-breaking launch of the Cloudwords Marketplace,” said Tyler Lessard, VP of Marketing at Vidyard.

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“Given the speed at which software changes, global marketing teams crave the ability to find new technologies that provide business value. This challenge, and more importantly, this solution, is at the epicenter of our newly launched platform. Today’s announcement marks a first for marketers everywhere. With the Cloudwords Marketplace, we are delivering on the Cloudwords promise to help customers go global, faster,” said Michael Meinhardt, Founder and CEO at Cloudwords.

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As martech’s technology marketing landscape has grown from 150 companies in 2011 to over 5,000 in 2017, so has the choice by global marketing organizations to leverage different marketing solutions. Whether these solutions are for web, campaigns, video, content, and/or social channels, maximizing each opportunity to reap both competitive differentiation as well as a maximum value has often been a challenge. The Cloudwords Marketplace allows global marketers and localization teams to pick and choose the marketing and localization platform they standardize upon to create a best-of-breed global marketing technology stack.

“A customer can instantly integrate a marketing platform such as Marketo or Adobe Experience Manager with a choice of machine translation such as Lilt’s adaptive neural translation or to any language service provider like Moravia, SDL or Lionbridge. This allows them to fully automate the end-to-end process resulting in faster go-to-market and reduce costs. You would be hard-pressed to find a marketing organization that won’t benefit from the Cloudwords Marketplace and that is exciting for our business and for the industry as a whole,” said Ashish Agrawal, SVP, Products at Cloudwords.

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