Optimizely Named a Leader in Agile Content Management Systems

PRNewswire

February 26, 2021

Analyst Report States: “Optimizely leads with strong developer and practitioner tools boosted by acquisitions”

Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced that it was named a Leader in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021.

The platform received the highest possible scores in the content hub, content services, and supporting products criteria. The Forrester report noted Optimizely as “a good fit for midmarket and enterprise clients in retail, financial services, and technology.”

Marketing Technology News: Adtelligent Introduces Native Support for AMP Ads

“We believe being named a leader in this Wave evaluation validates the hard work behind what we’ve done for authoring, content modeling, and ease of access from any channel,” said Justin Anovick, chief product officer of Optimizely. “These advancements coupled with the solutions we’ve added through acquisitions have resulted in a stronger than ever digital experience platform.”

In its vendor profile, the Forrester report noted that “the combined company offers a range of marketing and e-commerce solutions, including the Content Cloud CMS. The addition of a testing and optimization platform (originally Optimizely) and content personalization platform Idio have greatly boosted the company’s ability to take a more agile approach to omnichannel content management.”

Marketing Technology News: Atos Grows Its Salesforce Capabilities and Completes the Acquisition of Profit4sf

Paving the way for the delivery and optimization of digital experiences across multi-experience customer journeys for 9,000 organizations, Optimizely’s content management, digital commerce, personalization, and analytics capabilities were also recently recognized by Gartner as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms for the second consecutive year based on its ability to execute and completeness of vision.

Marketing Technology News: SailPoint Closes Acquisition of Intello

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.