BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, and Spotter, the platform providing upfront cash to creators by acquiring rights to their content, today announced a commercial partnership to dedicate up to US$125 million to BBTV creators to further scale creator growth and monetization opportunities for the Company’s existing library of creator content.

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• BBTV and Spotter enter into a strategic deal for Spotter to deploy up to US$125 million to BBTV creators to help them make more money from their existing content.
• Spotter has already deployed approximately US$18 million to BBTV creators.
• The commercial partnership helps BBTV creators grow and make more money from their existing content.
• Spotter is delivering game changing non-dilutive capital to creators, empowering them to grow their businesses and brands.
• This represents a 100% gross margin Plus Solutions revenue stream for BBTV which is expected to total in the single digit millions.
• BBTV has an extensive library of existing content spanning thousands of creators and watched by more than 600 million unique viewers every month.

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“We’re excited about this deal with Spotter, as it’s a great illustration of how we can empower creator growth while driving new revenue opportunities from our massive high-quality content library,” commented Shahrzad Rafati, Chairperson and CEO, BBTV. “BBTV has cemented itself as an industry-leader in 12 languages and 30 countries with a resilient and re-occurring revenue model spanning thousands of creators and tens of millions of videos. As I’ve said before, as we continue to drive success for our content creators, we’ll continue to gain momentum across all revenue streams.”

Through this partnership with Spotter, BBTV is expanding on its end-to-end solutions to help creators grow their viewership and make more money. The partnership provides BBTV and its creators higher immediate revenue on content, providing up-front cash that can be leveraged for further growth in exchange for Spotter’s right to receive revenue generated from existing content.

“This partnership was formed on the shared value of providing creators the resources they need to grow their businesses and brands and ultimately, reach their full potential,” said Aaron DeBevoise, Founder and CEO of Spotter. “We are proud to provide impactful capital to BBTV’s creators.”

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