Annual Digital Marketing Report Reveals Brands Grew Retail Sales by 40% With Affiliate Marketing in 2020

The 5^th edition of the largest annual affiliate marketing report has today been launched by the global affiliate network Awin, with this edition exclusively available online for the first time.

Now in its 5^th edition, the Awin Report 2021 captures important figures, learnings and consumer behaviours from 2020 for 12 of the markets Awin operates in, including the United Kingdom.

The report shares an overview of 2020 from an affiliate and ecommerce perspective, including insight from thought leaders and case studies, as well as looking forward to key trends and predictions for 2021.

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Notable findings include:

·       Globally, brands grew retail sales 40% with affiliate marketing in 2020

·       Home and garden retailers surpassed 2019’s entire revenue for the category by the end of June, ending the year with twice the sales from the previous year.

·       Black Friday turned November 2020 into the biggest online sales month in history; Awin tracked more than 100k sales every hour during the day

·       The Awin partnership network delivered almost £13.6n from 220 million sales

Alongside an in-depth review of 2020, the Awin Report explores the current status and future potential of affiliate marketing by highlighting insights, trends and developments identified by some of martech’s key thought leaders – including app tracking, attribution, third-party tech solutions, and removing entry barriers into the channel for small businesses and startups.

First published in 2017, the Awin Report serves as a definitive guide to the state of the affiliate marketing industry. To date, the research publication has since been downloaded over 20,000 times and features insights from across Awin’s 15 global markets.

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Commenting on the report, Adam Ross, CEO of Awin, said:

“2020 taught everyone we must be nimble, resilient and innovative to evolve in real-time. As such, affiliate and partner marketing needed to support companies as they struggled to navigate the unique events of the year. The Awin Report 2021 showcases how the affiliate channel delivered income for businesses over the last 12 months, helped them adapt to rapidly changing consumer habits, and continued to grow amidst the COVID-19 crisis. 

“Shifting our gaze to 2021, we’ll continue to push boundaries with cutting-edge martech solutions to offer a safe, transparent and valuable source of growth for businesses of all sizes. Our attribution partner, SingleView, who look at all digital channels and how they interact with each other, saw that affiliate spend was the first to be reactivated once the economy began to reboot. This is where affiliate’s fixed and cost-efficient ability to scale conversions comes into its own. This is just one of the examples chronicled in the Awin Report on how affiliate marketing will continue to thrive in the next 12 months.”

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