This New Agency Will Execute Content Marketing Strategy for Startups and Brands Utilizing a Data-Driven Strategy
Aragon Advertising announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide mobile app affiliate management and affiliate program management to its brand partners using innovative solutions and a data-driven strategy with the aim of increasing a brand’s scale while maintaining their KPI’s.
According to The Content Marketing Institute, content marketing gets three times more leads than search advertising, while creating organic backlinks that search engines can see for years to come, ultimately being one of the most efficient ways to generate customers.
This new agency will devise and execute content marketing strategy for startups and brands, partake in end-to-end program management and publisher recruitment, and develop partnerships to continuously acquire highly engaged users.
Vibrant will gain from Aragon’s existing assets including the Aragon Advertising Network, an award-winning affiliate network, LeadSquad, a pay-per-call lead generator, Aragon Premium, focused on premium content marketing partnerships, and its own personal finance website The Money Manual.
Aragon’s experience working with both publishers and advertisers while managing its own editorial property uniquely positions its newly formed agency to manage various companies’ affiliate programs. Vibrant will manage programs hosted on any tracking solution, whether that is Impact Radius, CJ, Rakuten, Share-A-Sale, or its own in-house tracking platform.
Leading the agency will be:
- Todd Stearn, currently CEO of Aragon Advertising, who will also serve as CEO of Vibrant Performance, overseeing business development, sales, and marketing.
- Joshua Kopac, the Director of Performance for Vibrant Performance, responsible for strategy and client relations.
- Jason Kilby, Aragon’s Chief Revenue Officer, who will oversee revenue optimization and forecasting.
“Throughout 2018 we’ve observed the affiliate channel mature into a reliable, scalable, and high-quality user acquisition engine,” Vibrant’s CEO Todd Stearn said. “In developing our value proposition, we noted numerous inefficiencies in current affiliate marketing business models that Vibrant seeks to resolve.”
“I’m beyond excited to offer this new solution to the emerging brands many of us use on a day to day basis, especially in the rapidly expanding fin-tech space,” Vibrant Performance’s Joshua Kopac said. “I know this offering will lay a foundation for the coming years, as display advertising is phased out and brands seek creative but proven ways to acquire new customers.”