- NewFronts Offer First Look at Meredith’s Expanded Portfolio of Unrivaled Entertainment, Food, Home, and Lifestyle Brands.
- Meredith Unveils First-to-Market Video Sales Guarantee, Innovative Video Ad Product Solution “Meredith Stories” and a New Video Series Slate.
Meredith Corporation, the leading media and marketing company reaching 175 million Americans every month, makes its inaugural appearance at the NewFronts today.
The presentation, which marks the first time the entire portfolio will be showcased since Meredith acquired Time Inc. earlier this year, highlights Meredith’s vast collection of trusted and iconic brands, as well as its powerful ability to entertain, inspire, inform, and activate consumers by reaching them through watershed moments to the everyday.
“Meredith now has 42 trusted and iconic brands, at-scale reach against highly coveted audiences like Millennials and Latinas, unique and actionable insights, and immersive cross-channel experiences that drive impactful results and make a difference for consumers, advertisers and the world,” said Jon Werther, President of Meredith’s National Media Group. “With these capabilities, a collective audience that represents two of every three dollars spent in virtually every key consumer category in the U.S., and the extension of our sales guarantee to video, Meredith delivers impact for marketing partners in premium brand safe environments like no other media company.”
As an innovator in measuring and guaranteeing the incremental sales impact of advertising in print, digital and integrated campaigns, Meredith is again leading the industry by extending its sales guarantee for its advertisers’ video campaigns and activations. Third-party measurement for Meredith’s Video Sales Guarantee will be provided by Nielsen.
Meredith is also announcing a new video ad product called Meredith Stories. Meredith Stories provides advertisers the ability to seamlessly integrate into or contextually align with a premium editorial in mobile-first, highly-engaging and fully-vertical environments. These story experiences live across Meredith’s own websites, as well as Facebook, Instagram, and Snapchat.
“At a time when digital video viewership continues to fragment and advertisers continue to search for premium brand safe environments, we are excited to offer solutions like Meredith Stories and our video sales guarantee that reflect our commitment to both innovation and impact,” said Marla Newman, Meredith’s Senior VP of Digital Ad Sales.
Meredith will also unveil a new programming slate at today’s NewFronts presentation. The slate includes shows that spotlight both the extraordinary and everyday moments that matter to Meredith’s consumers, who include 80 percent of all millennial women and three-quarters of multicultural women. The company leads in categories including entertainment, food, home, and lifestyle, and has the world’s largest digital food brand, Allrecipes.
“Meredith’s continued commitment to video is clear – we have significant resources with state-of-the-art studios in five cities and creative teams in each location comprised of award-winning producers and editors,” said Andrew Snyder, Meredith’s Senior VP/Head of Video. “Our beloved and vast collection of brands inspires video content that truly resonates with consumers while driving performance for our ad partners across all platforms including OTT, web, and social.”
The slate of new series will live across Meredith’s owned and operated network, its streaming ad-supported network PeopleTV, and social media platforms including a live show on Twitter. Meredith’s owned and operated digital network reaches more than 140 million UVs monthly and is unrivaled in food, home, entertainment, and lifestyle. The company also boasts 265m social followers and 9+ billion video views.
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