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Meredith Corporation

ViacomCBS And Meredith Corporation Announce Multi-Year Affiliation Renewals

Agreement Covers All Seven CBS Affiliated Television Stations Owned by Meredith ViacomCBS and Meredith Corporation announced a multi-year deal to renew affiliation agreements for all seven of its CBS Affiliates, including three top 25 market affiliates, WGCL in Atlanta, GA; KPHO in Phoenix, AZ; and KMOV in St. Louis, MO. The seven markets combined reach 7 percent of the U.S. audience serving more than 7.6 million television households. Meredith's CBS affiliates will continue to be locally available to subscribers of…

Meredith Corporation Names Jason Frierott VP & Chief Financial Officer

Meredith Corporation announced that Jason Frierott has been named Vice President and Chief Financial Officer, effective March 9, 2020. He succeeds Joe Ceryanec, who is retiring effective March 31. Frierott, 46, joins Meredith following 21 years at GE, including more than 10 years as a Chief Financial Officer for several of GE's large business units. This included stints as a senior financial executive at GE Transportation, GE Power & Water and GE Energy. He also spent eight years in an executive role on GE's Corporate…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Meredith Corporation And US Farmers & Ranchers Alliance Partner To Launch Content Platform

New Digital Content Initiative Leverages Real-Time Data to Explore Trends and Topics Critical to the Food & Agricultural Value Chain and Consumers Nationwide Meredith Corporation, the leading media and marketing company reaching more than 180 million American consumers, in partnership with U.S. Farmers & Ranchers Alliance (USFRA), announced the launch of a new dedicated content platform covering real-time trends and topics important to the entire food and agriculture ecosystem and consumers nationwide this spring…

Minute Media Acquires FanSided from Meredith Corporation

Fandom-Focused Sports & Lifestyle Publisher to Expand Minute Media’s Position of Strength in the Us Sports Digital Media Market Minute Media, a leading global technology and digital publishing platform, announced it has acquired FanSided from Meredith Corporation, marking the fourth acquisition for Minute Media over the past 18 months. FanSided is one of the fastest growing platforms of sports and lifestyle digital properties, with more than 300 destinations focused on specific professional sports teams, college…

Daily AdTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Merkle, DoubleVerify, YuppTV, Meredith Corporation, Elo. Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and…

Meredith’s Stop, Breathe & Think Named Top 10 Alexa Skill of the Year 2019

Meredith Corporation's newly-acquired Stop, Breathe & Think (SBT) was recently named one of Amazon Alexa's Top 10 Skills of 2019. "We're thrilled for Stop, Breathe & Think to be recognized among the fast-growing mindfulness space, which has become essential to the health and wellness category. We are extremely pleased that SBT is a part of our growing portfolio of consumer products, services and experiences," said Meredith Consumer Products President Tom Witschi. Marketing Technology News: Influential Hires WME…

Meredith To Present At UBS Investor Conference

Meredith Corporation, the leading media and marketing company with national brands serving 185 million unduplicated Americans — including 115 million unduplicated American women and nearly 90 percent of U.S. millennial women; 150 million digital monthly unique visitors; and a paid subscription base of 42 million — and 30 million viewers via 17 local television stations in fast-growing markets, will present at the UBS Global TMT Conference at 2:45 p.m. EST on December 10, 2019. Access to the webcast will be available on the…

Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

20th Anniversary Marks Record Revenue Year Fueled by 50% Growth Viant, a leading advertising technology company, announced it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation. "We are pleased to find a great outcome for what is a very strong ad tech business," said Meredith Chief Development Officer John Zieser. "Viant will remain an on-going data partner as we continue to jointly engage in value creating…

Meredith Acquires Leading Mobile Mindfulness App “Stop, Breathe & Think”

Expands Meredith's Digital Presence in Growing Consumer Engagement Segment Provides Affinity Marketer Synapse with Exciting New Customer Loyalty Offering Meredith Corporation —the leading media and marketing company reaching 185 million American consumers every month and nearly 90 percent of U.S. millennial women—announced that it has acquired Stop, Breathe & Think (SBT), a leading mobile mindfulness app with more than 17 million emotional check-ins to date. SBT is highly differentiated in the market thanks to four…

Meredith Promotes Catherine Levene To President/Chief Digital Officer

Will Lead All Digital Activities for Meredith's National Media Group Meredith Corporation, the leading media and marketing company reaching 175 million American consumers – including 80 percent of US Millennial women – announced that Catherine Levene has been promoted to President/Chief Digital Officer for Meredith's National Media Group, effective April 1, 2019. Levene will succeed Stan Pavlovsky, who is leaving Meredith for another career opportunity at the end of this month. "When Catherine joined the company…

Meredith Corporation Names Catherine Levene Chief Strategy Officer

Meredith Corporation, the leading media and marketing company reaching 175 million American consumers – including 80 percent of US Millennial women – announced that Catherine Levene has been named Chief Strategy Officer. She will begin her new duties on January 14. Levene will advise President and CEO Tom Harty and the senior leadership team in setting Meredith's strategic direction, with a particular focus on growing the company's digital lifestyle portfolio. Levene will also work closely with Chief Development Officer …

Viant Launches Next Generation TV Solution

Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale Through Viant’s expanded partnerships with automatic…

The Foundry Wins Three Webby Awards For Its Innovation In Virtual Reality And 360-Video Content

The Foundry Serves as Meredith's Creative Content Resource The Foundry at Meredith Corporation has been honored with three awards at the 22nd Annual Webby Awards for its work in immersive content, it was announced by The Foundry at The Webby Awards Show. Holographic capture company, 8i, created groundbreaking virtual reality experiences in partnership with The Foundry's LIFE VR. "Buzz Aldrin: Cycling Pathways to Mars," in which Buzz Aldrin takes viewers from his Apollo 11 landing site on the moon to Mars, is the Webby…

New Meredith Corporation Marks Its First Appearance At The NewFronts

NewFronts Offer First Look at Meredith's Expanded Portfolio of Unrivaled Entertainment, Food, Home, and Lifestyle Brands. Meredith Unveils First-to-Market Video Sales Guarantee, Innovative Video Ad Product Solution "Meredith Stories" and a New Video Series Slate. Meredith Corporation, the leading media and marketing company reaching 175 million Americans every month, makes its inaugural appearance at the NewFronts today. The presentation, which marks the first time the entire portfolio will be showcased since …

Meredith Corporation Bolsters Video Team To Enhance Strategy And Growth

Andrew Snyder Elevated to Senior Vice President, Head of Video, Meredith Corporation Meredith Corporation named Andrew Snyder, Senior Vice President, Head of Video, effective immediately. In this role, Snyder oversees digital programming and production, business affairs and studio operations, and video revenue strategy. Reporting to Stan Pavlovsky, President Meredith Digital, Snyder oversees the portfolio's digital video business with the exception of the Entertainment and Television Groups. "A digital media…

Meredith Corporation And Magenta Launch Fortune Italy

Fortune Italy Will Include Features From the US Edition of the Magazine, as Well as Original Content From Its Staff in Italy Meredith Corporation, one of America's leading media and marketing companies, and Magenta, a young and dynamic content factory, launch Fortune Italy, it was announced recently. The magazine will be distributed in Italy, Switzerland and Montecarlo, and will cover a range of topics from the economy and politics, to technology, startups and innovation. Through a license agreement with Meredith…

Meredith Corporation Joins Wright’s Media Growing Client Roster

Wright's Media Partnership with Meredith Corporation to Deliver Unrivaled Award and Editorial Licensing to Consumers Wright's Media, an industry-leading content licensing provider, announced a partnership with Meredith Corporation to deliver unrivaled award and editorial licensing to consumers. Wright's Media will work with Meredith's editorial team to custom-build licensing programs around industry-specific events unique to their target audience. Also Read: Meredith Corporation Partners With Google On Launch Of New…

Meredith Names Klarn DePalma Executive VP Of MNI Targeted Media

Klarn DePalma Has Worked for WFSB-TV, Meredith's CBS Affiliate in Hartford, CT, for More Than 25 Years Meredith Corporation announced that Klarn DePalma has been promoted to Executive Vice President of MNI Targeted Media Inc., effective immediately. In his new role, DePalma will lead the targeted digital and print advertising business, which joined Meredith's Local Media Group after the recently completed acquisition of Time Inc. He will report to Patrick McCreery, Meredith Local Media Group Executive Vice President.…

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising technology company, had announced a major enhancement to their partnership with Factual, the leading location data provider. Through a direct integration, Viant customers gained access to real-time foot traffic measurement and industry-leading reporting powered by Factual’s location data…