Partnership Builds upon Long-Standing Relationship with Marketo, Adding Email Creation and Analytics Integrations to the Offering
NewsCred, the global leader in enterprise content marketing, announced it has joined the Marketo Accelerate Program, the MarTech industry’s first partner accelerator. With NewsCred’s integration into the Marketo Engagement Platform, marketers will be able to marry NewsCred’s leading content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for customers. In addition to joining the program, NewsCred has invested in its own integration with Marketo for scalable email creation and closed-loop content analytics, which have transformed NewsCred’s marketing efforts and can be passed through to customers.
“We are excited to join the Marketo Accelerate Program, building on the success we have already seen working with Marketo for our own content marketing,” said Jennifer Stenger, vice president, strategic partnerships, NewsCred. “In addition to the Accelerate Program, this strategic partnership will enable Marketo’s customers to more quickly and easily create editorial-driven newsletters while at the same time integrate data and analytics into their platform, showing exactly how and where content is creating value in the sales cycle.”
NewsCred’s integration with Marketo focuses specifically on simplifying newsletter content creation and integrating data and analytics. By leveraging Marketo’s dynamic snippet functionality, NewsCred’s Content Marketing Platform replicates different content sections of any branded newsletter, allowing the delivery of email-ready content snippets without the time-intensive process of having to edit HTML and create or upload assets, removing the technical proofing process entirely. Integrating with Marketo’s Munchkin cookie, content consumption data is captured throughout the lead process. This enables marketers to have a complete picture of content’s impact on business.
The NewsCred Content Marketing Platform enhances the scale, visibility, and performance of content produced across enterprise marketing organizations by streamlining the creation process from ideation to publishing, improving collaboration between functional teams as well as global markets, and surfacing data-driven insights that connect business results to content. NewsCred combines this advanced platform with the largest marketplace of relevant licensed and original content and unrivaled expertise to deliver a complete content marketing solution that drives operational efficiency and increases marketing attributed revenue.
“We are pleased to have NewsCred officially be part of Accelerate so that more marketers can have access to NewsCred’s unique content marketing platform that not only helps brands create and personalize content easily, but that delivers ROI and analytics that you can see,” said Shai Alfandary, vice president, global head of ISVs & LaunchPoint ecosystem, Marketo.