Website and Performance Monitoring Leader Uptime Officially Rebrands to

New corporate brand represents’s next phase of product innovation and company growth., a leading website performance monitoring tool, announced its rebrand and official name change from Uptime to The rebrand comes as the company prepares to enter a new phase of product innovation and market growth, complete with a new company logo, an entirely revamped color scheme, and a new design system.

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While this is a period of significant change and evolution for, the company will maintain the same high-quality website monitoring product, support and customer experience it has been known for since its founding in 2013.’s company vision is to provide web monitoring peace of mind to businesses of all sizes, and it believes its new look and brand better represent this goal. The company plans to use its new brand everywhere can be found, including its new website, web monitoring product, review and partner listings, thought leadership content and more.

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“There’s never been a more exciting time to be at,” said Yoni Solomon, Chief Marketing Officer of “With our goal of doubling revenue, customers, and headcount, the time has come to introduce a new and differentiated brand to boldly lead us into our next phase of growth.”

The rebrand was done in partnership with Portland-based branding agency Dead Happy Co. Dead Happy was selected due to their unique, fun, and differentiated brand and design projects for many leading B2B and B2C companies.

It provides peace of mind to thousands of customers like Apple, Microsoft, IBM, Palo Alto Networks, Kraft and BNP Paribas, who trust the company to monitor the performance, health and downtime of their websites, applications and infrastructure.

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