Breinify Accelerates Momentum in Second Half of 2021 on Heels of Seed Funding

AI Startup Cites New Strategic Partnerships and Notable Customers, Key Hires, Product Development, and Global Expansion for Continued Growth

Breinify, the leading lightweight personalization platform, is pleased to announce continued momentum following a $11 million round of seed funding in April 2021. The company has seen strong continued growth, meeting key milestones set for 2021 including tripling its headcount and 4.3x revenue, adding four new customers, and experiencing zero product downtime, among other drivers of operational success.

“It’s incredible to see how Breinify has grown,” says Diane Keng, co-founder and CEO of Breinify. “We’ve done an amazing job setting the foundations for scaling as we raised $11M in unheard of speeds. Our ‘crawl, walk, run’ approach really resonates with our customers and we’re beyond ecstatic to see how we’ve jump started their personalization journeys.”

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New Notable Customers & Partnerships

In the last few years, retail/CPG brands have made quite a shift to become more digital-centric and data-driven. To successfully move the needle for these industries, these brands have to find ways to implement smart personalization. Unfortunately, unless you are Amazon, Google, or the top one or two brands in your industry, these companies face several challenges to enable even the most basic personalization capabilities. Breinify is democratizing data science by finding ways to make predictive capabilities accessible to non-technical, yet data-driven marketing teams. The company’s AI solution enables enterprise marketers to deliver predictive personalization at scale.

“2021 has shown us that brands are hungrier than ever for predictive personalization,” says Keng. “More of the brands we see in our kitchen pantries or bathroom cabinets embrace the importance of relevant personalization, but struggle to get effective experiences up and running. Through word of mouth, we organically quadrupled our customer base and expanded our partnership with more than 80 percent of our existing customers. The time to access data science powered personalization is now.”

Breinify customers include BevMo!, Duraflame, Sally Beauty, and many more to drive $125M in new revenue, 20x results (between split testing) for page visits, and +105% in CRM growth.

“Breinify is the backbone of our digital innovation strategy, which has led to an incredible amount of sales for us,” says Matt Champion, CMO of BevMo!. “They’re undoubtedly an integral part of our acquisition and engagement efforts.”

In addition, Breinify has entered into partnerships with SAP Commerce Cloud and Acoustic. Breinify works with Acoustic as part of a revenue-sharing partnership that helps both Breinify and Acoustic customers, primarily retail marketers, connect with their target audiences by email.

Breinify was the top startup at SAP.iO – a business unit dedicated to incubating, accelerating, and supporting startup innovation – also securing the fastest SAP Commerce Cloud App Store release. Breinify is currently well on its way to becoming a top partner for personalization and customer experience, working with SAP Commerce Cloud and a number of their marketing products.

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