MYMEDIA Digital, the largest digital marketing platform in Myanmar, has rebranded into RFOX MEDIA, the new media venture that acts as the brand and marketing division for the blockchain-driven ecosystem created by Southeast Asia-based venture builder RedFOX Labs. The rebrand follows RedFOX Labs’ acquisition of MYMEDIA in February 2021.

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The new RFOX MEDIA venture strengthens MYMEDIA’s market-leading platform, which connects consumers directly to brands and influencers across food, fashion, sport, and entertainment. Advertisers that have worked with MYMEDIA include global brands such as Samsung, Huawei, Nestle, Lenovo, Grab, Oppo, Realme, VIVO, and GrandRoyal. The MYMEDIA Facebook page, which also reflects the rebrand to RFOX MEDIA, together with all social media channels and websites, have 13 million followers and 40-million-page impressions, driven by 20 million minutes of viewed video footage per month and other content that extends its reach to 30 million users per month.

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Digital media marketing leader in Myanmar and Southeast Asia

As part of the rebranding and further integration within the RFOX ecosystem, RFOX MEDIA has launched a new dual-language website in Burmese and English, reflecting both its status as the digital marketing leader in Myanmar and its next phase of growth into different parts of the world, with an initial focus on Southeast Asia as a fast-growing regional hub. The expansion plans for RFOX MEDIA will drive further growth to the already-impressive social media metrics that it has gained in just one country so far.

Partnerships for games, e-commerce, digital finance and more

Amid projected international growth, RFOX MEDIA continues its work of maintaining market leadership in Myanmar by leveraging many products and services from the RFOX ecosystem. Earlier this month, RFOX MEDIA introduced RFOX Run, an upcoming jump-and-run casual game in Myanmar that will debut a new gaming rewards model called Play-to-Eat, an innovation on the increasingly popular Play-to-Earn model. Through Play-to-Eat, all winning players from Myanmar can soon get free food vouchers that they can redeem on foodpanda, the leading food delivery service in Myanmar.

Expect more innovations of this nature as RFOX MEDIA helps expand the utility of the RFOX token through partnerships for games, e-commerce, digital finance, and more industries, as well as through new solutions like the upcoming RFOX TV streaming service.

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