Email marketing specialists at Instructify compare ActiveCampaign and Mailchimp, two of the industry’s biggest platforms in 2020
Marketing advice website Instructify has published an article for those looking for a clear comparison of email marketing platforms in 2020. In this specific review, Instructify focuses on two trusted names in the market: ActiveCampaign and Mailchimp.
The full ActiveCampaign vs Mailchimp article looked under the hood and compared the two services’ ease of use, list management capabilities, marketing automation methods, and of course the pricing for each tier. These aspects are evaluated in-depth within the article, with key features concisely contrasted in a chart including brief descriptions of each product.
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Instructify says that Mailchimp is easier to use with a learning curve that isn’t as steep:
“The fact that Mailchimp was very easy to use made it an accessible option to just about everyone. Today, it still boasts of the same simplicity, designed with a straightforward interface and a drag-and-drop editor that won’t take you long to figure out. Mailchimp has definitely set the standard for other email marketing platforms out there when it comes to ease of use.”
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ActiveCampaign, however, does provide better flexibility for its users, according to Instructify:
“ActiveCampaign’s drag-and-drop automation builder will let you create automated workflows that are far more complex. You can, for example, combine multiple triggers, actions, and conditions so that you can be sure that the right people are getting the right kind of information and that you’re building stronger connections with your customers.”
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