New Relationship Unlocks Tens of Millions of New Photos for Licensing from the 500px Network
Getty Images, a world leader in visual communications, and 500px, the world’s leading social network for photographers, announced an exclusive distribution partnership that will enable Getty Images customers to access the unique premium royalty-free content from 500px. As a result, the existing Getty Images collection of over 300 million images will expand to include 500px’s growing photographic community content.
Under the terms of the agreement, 500px will continue to represent its photographers, while Getty Images will have exclusive global distribution rights. Visual China Group (“VCG”) will continue to be the exclusive distribution partner inside of China. The partnership follows VCG’s acquisition of 500px, a Toronto-based social network, which represents 13 million professional and hobbyist photographers from over 195 countries and regions.
“As we incorporate the best of 500px into Getty Images, our customers will gain access to a diverse range of images. Getty Images is proud to represent 500px’s renowned global community which produces high-quality content and we look forward to giving customers around the world access to this incredible content,” said Craig Peters, Chief Operating Officer and Executive Vice President, Getty Images.
Aneta Filiciak, VP of Strategic Development, 500px, said “We’re excited to build on 500px’s brand heritage and strengthen our focus on the premium market through Getty Images’ world-leading distribution capabilities. This is an important step in expanding the reach and sales of our contributors’ content to a broader customer base and represents a significant opportunity for the company and our global photographer community.”
This new partnership cements Getty Images’ position as a world leader in visual media, provides boosted access to high-quality and authentic content, in addition to presenting a wealth of opportunities for future collaboration with a world-leading community sourcing platform.
The 500px collection will include several million images over the coming months, and new imagery will be added continually. The collection spans across a multitude of subjects including landscapes, portraiture, lifestyle, travel and conceptual photography. 500px content will be available on the Getty Images website from 1 July, 2018.