Greenfly, a software platform that enables brands to engage with their valued advocates to create and deploy powerful digital content, announced that it has raised $8.5 million in Series B funding. This round brings Greenfly’s total funding to date to $14.7 million. The financing round was led by Alpha Edison with participation from earlier investors Iconica Partners, Elysian Park, and Corazon Capital.

As social media becomes increasingly prevalent in our daily lives, companies are finding it critical to create timely content that maintains an authentic voice. Co-founded by Shawn Green, former LA Dodgers All-Star, and Daniel Kirschner, Greenfly’s approach enables brands to activate and orchestrate networks of high-value content creators (brand advocates, influencers and employees) in one place, creating an efficient request, create, review, approve and post process.

“Alpha Edison joining the Greenfly team further validates the importance of what we have built and the enormous market demand for the Greenfly technology to simplify the digital content creation and distribution process,” said Daniel Kirschner, co-founder and chief executive officer, Greenfly, Inc. “While there are other companies attempting to attack segments of this, Greenfly is the first company to create a platform that manages the entire content orchestration process at scale.”

Through the Greenfly platform, a consumer brand can collaborate with a network of endorsers, staff, even passionate customers to create and simultaneously share thematically unified content announcing a new product across hundreds of individual social accounts and various social networks like Facebook, Instagram and Twitter.

The new funding will enable the company to continue building out its technology, drive user acquisition and other marketing initiatives, and bolster the team with new hires.

“Finding a streamlined approach for brands to engage their networks in an authentic way is increasingly important, but difficult to execute,” said Nate Redmond, managing partner, Alpha Edison. “We have been impressed with Greenfly’s platform, unique value proposition, and the customer success they’ve had. We are looking forward to continued momentum as more companies experience Greenfly firsthand.”

Since 2014, Greenfly has become the platform of choice for many of the world’s leading brands, sports leagues, teams, and media companies to leverage their networks of influencers, brand ambassadors, and staff for the production and distribution of video and other media content. Content generated or distributed through Greenfly has entertained millions on television, social media platforms, and across the Internet.