Intelligent Content Platform Provider Is Fully Compliant with General Data Protection Regulations

Movable Ink, a provider of the leading intelligent content platform for digital marketers, announces that it is fully compliant with the General Data Protection Regulations (GDPR), which take effect in the European Union on May 25, 2018 and are enforceable globally with any organization that handles EU personal data.

Hundreds of the world’s most iconic brands use Movable Ink’s intelligent content platform to power real-time personalization in email. As a processor of personal data, Movable Ink is committed to GDPR compliance internally and for its clients. In support of GDPR’s directive of protecting personal data, Movable Ink has a robust information security program that includes appropriate technical and organizational measures, including encryption, pseudoanonymization, two-factor authentication, and limiting access to data.

In the event an email recipient makes a request to a Movable Ink client to have their data deleted, Movable Ink will follow its standard procedure for deleting the end user’s data after receiving the user’s unique ID from the client.

Key Processes in Place to Ensure GDPR Compliance

• Intact processes to comply with GDPR protocols and data controller instructions
• Intact processes for responding to and deleting end users’ data upon request
• Client data is not shared with other clients
• All client data processing is governed by contract with the data controller
• SHA1 is used to cryptographically hash any email addresses received as unique identifiers

Movable Ink offers the leading intelligent content platform, which enables marketers to power real-time personalization that drives performance, increases productivity and delivers compelling consumer experiences. More than 500 leading brands such as Delta, eBay, Spotify and The Wall Street Journal rely on Movable Ink to create rich, relevant, real-time experiences. The company is headquartered in New York City with offices in Chicago, London and San Francisco.

Also Read: Movable Ink Introduces Automated Content Sourcing