Marquee TV Selects ViewLift to Power New OTT Content Platform

PRNewswire

October 3, 2019

ViewLift, a leader in end-to-end platform services for web, mobile and OTT, announced their alliance with Marquee TV, and the re-launch of Marquee TV’s streaming TV service for arts and culture, available on web, Roku, AppleTV, Amazon Fire, Android TV and mobile devices.

While evaluating next generation partners, Marquee TV sought a solution to provide a state-of-the-art service to their subscribers and grant more control over all facets of the business; including content, user experience, branding, analytics and marketing ops.

Marketing Technology News: Bigtincan Acquires XINN, Adding the Leader in Real Time Document Automation to Its Sales Enablement Automation Platform

Marquee TV co-founder, Marc Kirschner commented, “Partnering with ViewLift means the quality of our platform now matches the quality of our content. Marquee TV’s vision is simply to deliver the finest culture on demand. On the content side we’ve teamed up with the biggest brands in the arts world and our sophisticated audience expects the very highest quality experience. We’re delighted to work with ViewLift to take the Marquee TV service to the next level for our subscribers across any device.”

Marketing Technology News: Four Ways to Improve Your Facebook Video Marketing

In the rapid deployment of the new Marquee TV service, ViewLift is providing an end-to-end OTT solution, including analytics, state of-the-art content management system, and more. The Marquee TV and ViewLift partnership will continue to innovate and provide seamless technology solutions for the service’s community, while increasing engagement and overall experience.

“Marquee TV offers on-demand access to critically acclaimed dance, opera and theatre performances from across the globe,” Rick Allen, CEO, ViewLift said. “We are pleased to be working with Marquee TV on its OTT service and look forward to continuing to expand its digital footprint.”

Marketing Technology News: DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.