Leading AI Company Joins Exclusive Class of Disruptive Retail and E-Commerce Solution Providers

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, announced its acceptance into Lafayette Plug and Play’s three-month business accelerator. The program will supercharge Persado’s efforts to expand its presence as a leading AI solution in the French and European retail and e-commerce markets.

Lafayette Plug and Play boosts business development by connecting chosen companies with retailers and mentors in its extensive network. The incubator, which was created through a partnership with Galeries Lafayette Group and Silicon Valley-based accelerator Plug and Play Tech Center, screened 216 total applicants for its sixth cohort. Persado was one of only 16 innovative B2B companies selected to participate.

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“Persado is honored and proud to have been accepted by Lafayette Plug and Play. Our inclusion signifies that leading retailers, e-commerce companies and brands have a strong interest in creating marketing campaigns in a whole new way, unlocking the power of words to win each moment of the customer journey and boost revenue performance,” said Mario Imparato, Senior Vice President Europe, Persado. “Lafayette Plug and Play is an extraordinary program that connects visionary C-suite executives with cutting-edge technologies, like Persado, to facilitate the adoption of innovative solutions that deliver unparalleled business impact and create the future of retail.”

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Persado works with more than 250 of the world’s premier brands and is poised to dramatically accelerate adoption of its unmatched technology in France. By using AI, data science, computational linguistics and machine learning to optimize marketing creative, Persado’s Message Machine eliminates guesswork and ensures accountability, empowering retail and e-commerce CMOs to act with confidence and deliver measurable results.

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