SparkPost To Reduce Integration Investment Required By New Martech Partners Looking To Use Its Email API Service
SparkPost, the most performant cloud email delivery service available, announced its Jump Start Program to supply new MarTech providers with the expert advice and integration services they need to leverage the industry’s leading email sending platform, at no additional charge. The new program both advances SparkPost’s leadership position in the MarTech sector, and builds on the company’s commitment to providing the best platform to its partners.
The Jump Start Program was created specifically for MarTech providers looking for a new email infrastructure partner that is willing to go above and beyond their expectations for integration assistance. The program is also being launched in part to help MarTech companies who have expressed concerns that their current email delivery vendor is now directly competing with them.
SparkPost’s experts will provide MarTech providers with the advice and services necessary to integrate SparkPost into their existing systems and capabilities.
SparkPost is the market-leading API-driven email delivery solution that enables MarTech providers like Cordial and Iterable to realize the highest levels of email reliability, inbox delivery, uptime and scalability.
Cordial is a messaging automation platform that combines real-time behavioral data and machine learning to optimize marketing messages.
“We evaluated every MTA option in the market and even worked with a few over the past few years and came to the conclusion that SparkPost provides the best fit technology for us, with flexible options for growth. They have hands-down the best service/response of any infrastructure provider in the industry. Having this OEM partner tightly embedded with us has enabled us to rapidly build real differentiation in the market. Our clients expect a level of sophistication when it comes to building and sustaining personalized communications, they loved how Cordial applied machine learning and advanced data management capabilities to further expand personalization 1:1, while providing the best in class deliverability services and inbox rates,” says David Baker, Cordial Founder and Chief Strategy Officer.
Iterable is an all-in-one platform for transactional, promotional, and lifecycle messaging. Leveraging SparkPost enables Iterable to offer new functionality in its platform, operate more efficiently, and expand engagement rates.
“The SparkPost team not only responded quickly to technical integration questions, they also helped us create and implement a strategy for ramping up dedicated IPs for our customers. We are able to deliver outstanding performance for our customers and ensure that exceptional deliverability is a key competitive advantage for them and for us,” says Iterable CEO Justin Zhu.
The Jump Start Program reflects SparkPost’s mission to complement the services its partners provide to their customers.
“We do one thing, and we do it better than anyone else: Provide the most scalable multi-tenant message delivery infrastructure with the best inbox rate. We have the market’s best API, and this new program will make it easier than ever for our MarTech partners to start leveraging the powerful capabilities SparkPost offers,” says Joal Barbehenn, SVP of Business Development at SparkPost.
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