Industry-First, AI-Powered Influencer Discovery and Campaign Automation

SPIRRA is thrilled to announce the launch of its groundbreaking influencer marketing intelligence platform. This cutting-edge solution integrates advanced Artificial Intelligence (AI) technology, enabling brands and agencies to execute sophisticated influencer marketing campaigns with unmatched precision, efficiency, and scalability.

Built on the foundational pillars of trust, technology, and truth, SPIRRA solves common challenges faced by brands, agencies, and influencers. “The SPIRRA platform will redefine how brands cultivate and manage impactful, long-term influencer relationships, ensuring they see significant returns on their marketing investments,” said Jeremy Davis, VP of Product.

This innovative platform transforms how brands discover, analyze, and evaluate influencer partnerships. Unlike traditional methods that focus on superficial metrics (such as follower counts), SPIRRA’s audience intelligence features ensure that messages reach genuinely engaged audiences through influencers who resonate with the target market. “The SPIRRA platform tackles longstanding industry challenges by delivering transparency, precision, efficiency, and scalability all in one solution,” explains Tim Gerstmyer, President. “By harnessing AI technology, we’re not only streamlining processes, but also providing invaluable insights that enhance influencer marketing—making it better, faster, and easier,” he added.

Marketing Technology News: MarTech Interview with Laura Quigley, SVP of APAC @ IAS

Key Features Include:

• Creator/Influencer Discovery: Access to 100% verified in-network influencers and over 18 million discoverable U.S. influencers.
• AI Influencer Analytics: Proprietary alignment scoring system for engaging the right influencers with brand-relevant followers:
  • Brand Alignment Score™: Identifies brand-relevant influencers based on historical campaign data.
  • Content Alignment Score™: Ensures influencer content aligns with a brand’s values, style and tone.
  • Audience Alignment Score™: Confirms that influencer followers match the brand’s target market.
  • True Follower™: Excludes fake followers from performance calculations for accurate reach transparency.

Marketing Technology News: Rise of No Code and Low Code Martech Solutions

• Data Lab™ (Analytics): Comprehensive insights into campaign performance, audience behavior, social listening, competitor analysis, and ROI measurement.
• Cora-IQ™ (AI Strategy Agent): Provides campaign strategy and optimization recommendations via predictive analytics.
• End-to-End Campaign Management: A comprehensive solution featuring:
  • Campaign Creation: Media brief development and distribution.
  • Content Development: In-platform collaboration & editing system.
  • Content Approval System: Pre-deployment approvals and release management.
  • Contract Management: Negotiate and execute and manage Influencer Agreements in-platform.
  • Influencer Payment System: Monitoring influencer transactions across multiple campaigns.
  • Brand Safety: Automated verification and compliance monitoring.
  • Influencer Communications: In-platform chat & collaboration channels.
  • Performance Benchmarking & Tracking: Real-time performance measurement dashboard.