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Content Development

MPS Interactive Ranks Among the Top 20 Content Development Companies in 2020

Training Industry has recognized MPS Interactive Systems, a leading global provider of learning solutions, as one of the "Top 20 Content Development providers for 2020." This is the eighth time MPS Interactive has been featured as a Top 20 Content Development Company. The Training Industry Top 20 and Watch List reports are prepared annually on critical sectors of the training marketplace to better inform professionals about the best and most innovative providers of training services and technologies. This year, selection…

IZEA Announces Launch of BrandGraph Proximity Identifiers

New Technology Increases Identification of Ambiguous Brand Names By Up To 491% IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Proximity Identifiers. The new technology marks another leap forward for the BrandGraph platform, further enhancing its ability to help marketers identify, compare and contrast momentum across brands, topics, and concepts in social media. Powered by IZEA’s proprietary content…

LiveXLive Partners With Robin Hood And iHeartMedia For ‘Rise Up New York!’ Relief Benefit Hosted By Tina Fey To Support New…

"Rise Up New York!" Adds to the Growing List of Charity Events and Artists on LiveXLive Who Want to Expand Their Reach to a Global Audience LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has partnered with Robin Hood and iHeartMedia for "Rise Up New York" relief benefit on Monday, May 11 at 7 PM ET to raise awareness and funds to help New Yorkers whose lives have been dramatically impacted by COVID-19. The show will bring together New York City's biggest…

Revionics Marketing Team Continues Growth with Addition of Product & Customer Marketing Lead

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

Vital Capital Selects BackBay Communications as PR Agency of Record

Pioneering Impact Investing Firm Focused on Sub-Saharan Africa Hires BackBay BackBay Communications, a leading integrated financial services public relations, content development and digital marketing firm, today announced that it has been retained as agency of record by Vital Capital, a pioneering impact investor focused on companies in sub-Saharan Africa. BackBay Communications focuses on working with impact investing, private equity and venture capital, asset management, and financial technology clients, and service…

Brainshark Named to Training Industry’s ‘Top eLearning Authoring Tools Companies List’ for 2020

Sales Readiness Leader Honored for Enabling Businesses to Quickly and Easily Create Learning Content That Drives Sales Effectiveness and Results Brainshark, Inc., the industry's only data-driven sales readiness platform, announced it has been named a "Top eLearning Authoring Tools Company" by Training Industry, the leading research and information resource for corporate learning leaders. Every year, Training Industry issues this Top 20 report, among others, to better inform professionals about the best and most innovative…

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

BANDAI NAMCO Entertainment and Crunchyroll Games Announce New Strategic Partnership

This Alliance Joins Together Two Experts in Their Own Medium to Provide Comprehensive Content Experience for Users Leading interactive entertainment publisher and developer BANDAI NAMCO Entertainment Inc. and Crunchyroll Games, LLC, announced a strategic partnership with the goal of providing fans a rewarding and comprehensive experience with their favorite character IPs, through a variety of touchpoints, including animation, games and comics. Crunchyroll is the world’s largest destination for anime and manga, boasting a…

Three Tips for Marketers to Break out of Work Silos

As the lines between marketing, advertising, and public relations continue to blur, working alone is no longer an option for most individuals and their departments. Roles and responsibilities are shifting and overlapping at an unprecedented pace, and marketers must adapt to avoid duplication of efforts and make sure everyone is working to their highest potential. The answer to breaking down silos is Collaboration. In fact, a recent survey commissioned by photo editing and graphic design platform, PicMonkey, cites…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

The Rise of PathFactory: LookBookHQ’s Branding Evolution

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…

TechBytes with Patrick Welch, President and COO, Bigtincan

Patrick Welch President and COO, Bigtincan Sales Enablement is a sector of the martech universe that grown by leaps and bounds in the last few years. Bigtincan recently unveiled Bigtincan Hub, an AI-driven Sales Enablement Automation Platform. We spoke to Patrick Welch, President and COO, Bigtincan to understand how their product helps users achieve better ROI. Tell us about your role and how you got here? What inspired you to be a part of a sales enablement company and Bigtincan specifically? As the…