Spotter and YouTube Partner in Supporting Creator Expansion to Global Audiences

The partnership will support YouTube’s multi-track audio platform and provide creators with resources to dub content into new languages

Spotter, the company fueling the creator economy on YouTube, announces a deeper partnership with YouTube, which further supports creators’ efforts to reach a global audience. The joint initiative is dedicated to YouTube’s multi-language audio (MLA) platform and provides creators access to the resources needed to dub content into new languages.

Together, Spotter and YouTube are making language dubbing accessible to creators who previously lacked the necessary resources and capital to do so and are empowering them to utilize MLA to expand their reach across international audiences.

Marketing Technology News: Shirofune Bolsters Advertising Management Capabilities with Pinterest Integration

Spotter partnered with MrBeast, the most-subscribed individual creator with over 185 million subscribers on YouTube, by helping fund the translation of his videos into 13 global languages. They just worked together to add a 14th language, expanding MrBeast’s reach to a larger German audience.

“When we saw the impact that foreign language dubbing had on MrBeast’s channel, we knew we needed to find a way to bring that possibility to more creators,” said Aaron DeBevoise, CEO and Founder of Spotter. “The largest hurdle for these creators in building a multi-audio model is often capital, which is why we’re thrilled to be working with YouTube in making these growth opportunities available to a broader group within our Spotter creator community.”

Spotter has also previously supported YouTube creator Airrack in converting part of his library content to Spanish and Portuguese.

Marketing Technology News: Firewall Myths and Best Practices