Triton Digital, the global technology and services leader to the streaming audio and podcast industry, announced today an expansion of both reporting and categorization capabilities within its podcast platform, Omny Studio.
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@tritondigital announces an expansion of both reporting & categorization capabilities within its podcast platform @omnystudio
To provide publishers with a more comprehensive view of the content published by their organization and/or networks, Omny Studio’s reporting functionality has been enhanced to include granular visibility into the total number of episodes and total minutes of audio content published. Also, users can see an overview of the tools that accompany the content, including ad markers, transcriptions, Headliner videos, and more. This information can be compared to previous reporting periods and tracked over time, making it easy for publishers to trend both the creation and growth of their show portfolios over time.
Additionally, podcasters using the Omny Studio platform can now add custom metadata fields to their content, including categories. By utilizing custom categories, podcasters can increase the discoverability of their shows, helping them to appear in relevant user searches and as a result, grow their audiences.
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“Triton Digital’s Omny Studio platform remains a critical component to the success of our audio distribution strategy,” said Del Fordham, Head of Audio at Newscorp. “We’ve enjoyed working with the team on this project. The ability to set custom categories and metadata for our audio content and make these required before publishing will allow us to make audio a first-class asset in our organization alongside our video and written articles.”
“We are confident that these expanded and enhanced capabilities will provide our users with the insights and flexibility they need to continue to both create and share engaging content while growing their audiences.” said Mitchell Secrett, Omny Studio Product Manager at Triton Digital. “These latest feature releases further Omny Studio’s position as the leading enterprise-level audio management platform in the world.”
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