Upland Software, Inc. , a leader in AI-powered knowledge and content management software, announced the official launch of Upland Second Street’s Text‑to‑Vote, a powerful new audience engagement and revenue‑driving feature. Designed for publishers, media companies, and news organizations, the Text‑to‑Vote capability enables users to boost audience participation, streamline mobile‑first voting experiences, and unlock new advertiser revenue opportunities through a frictionless SMS workflow. This launch takes place at the 2026 America’s Newspapers Mega‑Conference, March 30 – April 1 at the Austin Marriott Downtown, where Second Street serves as a Gold Sponsor.
“Text‑to‑Vote is a practical, high‑impact solution that publishers are demanding – simple to deploy, effortless to scale, and immediately revenue‑generating,” said Shawna Weaver, Senior Vice President and General Manager of Audience Engagement at Upland Software. “At Mega‑Conference, we’re demonstrating how tools like this deepen audience relationships and create powerful new moments for advertisers to connect with consumers, delivering enhanced engagement, higher revenue, and greater operational efficiency.”
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Second Street Text-to-Vote enables media companies to drive higher participation in promotions, such as “Best Of” ballots — citywide competitions where audiences vote for their favorite local businesses — while creating premium sponsorship opportunities for advertisers within high-engagement voting moments. The solution also offers simple, mobile-first workflows that scale easily across multiple markets.
During Mega‑Conference, Second Street will spotlight Text‑to‑Vote during the session “Turning ‘Best Of’ Into Big Revenue: Two Proven Growth Plays for Newspapers,” joining leaders from Osteen Publishing Group and Wick Communications. The session demonstrates how enhancements like self‑serve ecommerce ads and text‑to‑vote workflows help newspaper groups generate six‑figure revenue gains in markets of all sizes.
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“Publishers know that mobile‑first engagement is no longer optional; it is essential,” said Nick Certa, Vice President of Sales and Marketing of Audience Engagement at Upland Software. “Second Street Text-to-Vote provides a quick, scalable way to activate audiences on mobile devices and deliver measurable results for advertisers. It is innovation grounded in real‑world demand, and we’re excited to showcase it to our customers.”
Mega-Conference offers a platform for thousands of industry leaders to gather and explore revenue strategy, digital transformation, and practical innovations shaping the future of news. To see Text‑to‑Vote in action, attendees can visit the Second Street Engagement Café on the conference floor to meet the onsite team and explore how engagement programs are becoming revenue engines for publishers nationwide.
