WEBTOON Entertainment and Celsys form Technical Partnership

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Improving content creation for the globally expanding webcomic market

Celsys, the developer and provider of the manga production application “Clip Studio Paint”, and WEBTOON Entertainment, the global provider of services such as “LINE Manga” in Japan and “NAVER WEBTOON” in South Korea, have formed a technical partnership with the aim of increasing the efficiency of content production, translation, distribution, and to revitalizing the market at large.

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Manga, comics, and webcomics (comics in vertically scrolling formats), are an unique form of global entertainment that has transcended borders and mediums, taken root globally, and influenced pop culture worldwide.

WEBTOON Entertainment, which runs one of the world’s largest services with more than 72 million monthly users, has entered into a technical partnership with Celsys, the provider of Clip Studio Paint, which is used by 10 million creators across the world. This aim of the partnership is to reach an even greater number of users around the world by providing effective translations and facilitating the smoother dissemination of content created with “Clip Studio Paint”.

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In the past, WEBTOON CANVAS, an open platform for webcomic creators, and Clip Studio Paint have collaborated to hold an online creator summit. Clip Studio Paint, WEBTOON CANVAS, and Wacom have also co-hosted the “HOW TO ‘WEBTOON’” event for creators in support of their creative activities.

Celsys seeks to continue contributing to the further development of the comic book market.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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