3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, has announced it has added yet another industry expert to its Senior Leadership Team with Yomei Kajita joining as SVP, Paid Social.
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“Paid social has become a crucial element of every brand’s holistic growth marketing plan within our current digital environment”
Kajita will be responsible for leading 3Q’s paid social practice, ensuring that the business is employing best-in-class methodologies, growing crucial industry partnerships, and building adjacent services across new and established social platforms. In addition to his expertise in paid social, Kajita has an extensive background in leadership, SEM, retail, influencer marketing, analytics and mobile. He earned a bachelor’s degree in economics from UC Berkeley, and he will be based in 3Q’s San Francisco office.
Kajita joins 3Q from Facebook, where he spent seven years building full-funnel marketing strategies and hyper-growth solutions for direct-to-consumer businesses, along with optimizing creative for disruptive and established brands. There, he was responsible for major initiatives such as leading The Home Depot’s customer retargeting program, spearheading full-funnel advertising for Vans and The North Face and executing influencer marketing strategies for Skechers. Kajita also helped Bulletproof and Rover.com aggressively acquire new customers, and orchestrated retention strategies for Yelp and OfferUp.
“Paid social has become a crucial element of every brand’s holistic growth marketing plan within our current digital environment,” said Sam Huston, CSO of 3Q Digital. “We are incredibly excited for Yomei to take on a leadership role with 3Q and draw on his deep experience to further expand our extensive capabilities in this area, and drive outstanding campaigns and results for our clients.”
Prior to his time at Facebook, Kajita served as an Account Director at the marketing intelligence platform Skai (formerly known as Kenshoo). There he helped open and grow the company’s first U.S. office, and closed more than 50 new advertising customers for the business.
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