AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced it has formed a strategic partnership with VIOOH, the leading global digital OOH marketplace.
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AdQuick customers are now able to tap into VIOOH’s extensive U.S. inventory immediately, including premium digital billboards and street furniture from JCDecaux North America, allowing them to plan and execute more contextual and robust media campaigns. More countries will be added to the partnership in the coming months.
“This partnership is an important step in realizing our goal to become the industry’s most scalable and measurable solution for programmatic digital out-of-home –– and it’s thanks to our unique SSP-agnostic approach,” said Matthew O’Connor, chief executive officer of AdQuick. “AdQuick now partners with all leading supply-side platforms (SSPs), enabling real-time, programmatic access to the largest collection of DOOH inventory available. Through partnerships with leaders like VIOOH, we can provide our brand and agency clients with efficient, seamless, data-driven OOH ad buying here in the U.S. and around the world.”
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Added Gavin Wilson, Chief Revenue Officer at VIOOH, “I’m thrilled to be announcing our new partnership with AdQuick. This partnership will enable more advertisers in the U.S. access to high quality, targeted media activations for their OOH campaigns, and therefore drive more efficiency and optimized results.”
Current brands already leveraging the partnership to access VIOOH’s inventory include GetYourGuide, DocuSign, and Keeps, with many more expected to follow. “Out-of-home is a key component of our marketing strategy to grow GetYourGuide’s brand awareness in the United States –– especially among travel enthusiasts who seek to discover authentic, unforgettable experiences,” explains Jean-Gabriel Duveau, VP Brand at GetYourGuide. “AdQuick’s broad reach and expansive partnerships with SSPs like VIOOH allowed us the flexibility to employ granular targeting tactics without sacrificing scale.”
VIOOH launched in 2018 and is headquartered in London, the company’s platform connects buyers and sellers in a premium marketplace, to make OOH easily accessible.
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