Starting March 9, Consumer Acquisition will launch its pay-per-performance creative services model, featuring live action, photography and animation capabilities, to offer better, cheaper, faster service to mobile app and brand advertisers
Consumer Acquisition announced today that Evan Astrowsky has been appointed as General Manager of its Creative Studio division. Astrowsky is a seasoned advertising executive with a blend of ad agency, live action and film production experience. Astrowsky has produced feature films, like CABIN FEVER and FANBOYS, and has overseen commercial and content production for iconic brands at agencies like Ayzenberg, Petrol and Contend. While at Ayzenberg, he led the production team delivering thousands of pieces of content annually, including everything from multi-million-dollar budget broadcast spots to daily social media videos for brands, including Microsoft, Xbox and Oculus. Astrowsky will leverage his more than 15 years of expertise in advertising and commercial production to drive Consumer Acquisition’s Creative Studio.
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Brian Bowman, CEO and founder of Consumer Acquisition, said: “Mobile advertising has been changed by Facebook and Google’s automated media buying and Apple’s removal of IDFA. Automation and probabilistic attribution has made creative the primary lever for profit-minded advertisers to optimize performance. Since 2013, we have driven profitable creative for the world’s largest mobile app advertisers and we are excited to extend our value proposition to retailers, brands and TV advertisers. We are thrilled to have Evan join and lead our global creative team to build our live action, photography and animation capabilities across Facebook, Google, TikTok, TV, OTT and DOOH. He will drive our on-shore content production strategy with near and off-shore creative production to deliver world-class results for our brands and advertisers.
Astrowsky said, “I am excited to bring my years of hands-on production experience to the Creative Studio. Expanding our global capabilities, helping to improve upon creative execution and ultimately delivering the best quality work for brands is something I look forward to leading.”
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Digital advertising has transformed the landscape for advertisers, such that any digital surface is now an opportunity to reach audiences. Platform diversification has exploded the need for creative optimization and the need for better, faster, cheaper solutions. Companies with the most effective creative and knowledge on how to dynamically optimize creative will dominate the digital ad space for years to come. Brands need the big ad agency experience of a hands-on collaborative approach, combined with the profitable margins and faster creative production but with a nimble independent agency, which Consumer Acquisition delivers through the Creative Studio.
As an advertising industry thought leader and veteran, Astrowsky is also an advocate for disabled people in the workplace and lends his time helping the spinal cord injured community near his home in Los Angeles and in the New York area.
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