MADD Canada Partners with The INEO Welcoming Network to Effectively Promote Responsible Drinking this Halloween
MADD to utilize INEO’s digital advertising space in 120 storefronts across BC and Alberta
NEO Tech Corp., an innovative provider of location-based digital advertising, analytics and loss prevention solutions for retailers, today announces a new partnership with MADD Canada (Mothers Against Drunk Driving), to leverage the unique consumer messaging ability of the INEO Welcoming Network to help raise awareness for not drinking and driving. Leading up to Halloween, MADD will run its advertising campaigns on INEO’s storefront digital signage. These advertisements were developed by MADD and are designed to remind consumers to plan their journey ahead of time by calling a taxi, taking public transit or arranging for a designated driver.
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“The choice of the INEO media network is a perfect fit for MADD Canada given that 120 of its locations are based in liquor stores located primarily in Greater Vancouver, Calgary and Edmonton,” said Tracy Crawford, MADD’s Regional Manager for Western Canada. “With INEO, our message ‘Please don’t drive drunk and/or high’, will reach people precisely as they make their alcohol purchases, reinforcing the need to make responsible decisions by planning transportation options ahead of time and drinking responsibly.”
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The INEO Welcoming Network displays digital ads and messaging at the front of retail stores, including 120 liquor stores in British Columbia and Alberta, reaching over 2,000,000 consumers per month.
“We are thrilled to be working with MADD Canada to help promote its critical message against drinking and driving,” stated Kyle Hall, CEO of INEO. “We have always strongly believed in utilizing our media space for great public service partnerships. Furthermore, our retailer partners support the MADD messaging wholeheartedly.”
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